We all see blog posts headlined with a number:
· 6 tips to…
· 5 strategies for…
· 7 ways to…
· Top 10 reasons why…
· 3 things you must do to…
These headlines tell us the things we must:
What is the right number? If it’s too low it sounds insignificant and less powerful. If it’s too high, will people be intimidated that they need to learn so much?
Some numbers sound lucky, such as seven. I think odd numbers sound better than even numbers, though 10 is probably the most commonly used number.
Should the headline highlight a positive or a negative? For instance, the headline: Avoid These 7 Personality Types When Looking For A Nanny. Is that more effective than saying the affirmative? Look For These 7 Personality Types When Hiring A Nanny.
Do people like “steps” over “keys,” or “ways” over “strategies,” or “tips” over “taboos”? Or do we like big-sounding things, such as “laws,” “commandments,” and “pillars?”
Putting a number next to a headline makes it seem like something concrete and achievable. Six steps to something sounds within our grasp, doesn’t it? But we often find that such steps are not so simple and really contain many mini-steps within them. As a rule of thumb, triple the number listed. Six steps is more like a dozen-and-a-half things.
The thing with the biggest number attached to it is likely your “to-do list.” It’s a never-ending list, right? Just remember, you have 168 hours in a week—or 10,080 minutes—or 604,800 seconds. See, more numbers to say something—or nothing.
My blog post should be titled: “No reason to read this blog,” but I thought a huge number like 17,469 reasons would get your attention. I guess it worked. You can put a number on your next post and watch your numbers rise. If not, you can always do a 10-step plan to quite your social media addiction.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at email@example.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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