1. When speaking before a group, create an atmosphere of friendship and intimacy. Meet and greet audience members and participants as they arrive. Come across in a humble, even self-deprecating way.
2. To come across as relaxed, confident, and settled, you should create a mood of comfort with your surroundings. Put in requests for lighting or lectern preferences. Write the introduction you prefer the emcee to use. Have water nearby, dress comfortably, and be rested going in.
3. Tell your story. Consider what you’ll say and how you’ll share it. Which stories will you narrate? Which ones will you use to demonstrate a point, get the audience to like you, or to sell something? Will your story tug at their emotions, touch upon their five senses, or make them feel like something unique was offered?
4. Use a pause or moment of silence to let a strong point sink in or to build anticipation.
5. Engage your audience so they get a dose of the unexpected.
6. Use visuals—not just verbal descriptions that supply a mental picture; use actual images, props or designs.
7. Do you speak more about problems or solutions? Do you provide insights and actionable steps? Do you lead your audience from despair to hope?
8. Do you give off a feeling of being on a mission that welcomes others to participate in as well?
9. Discover your niche: What do your experiences, views, passions, desires, or educational background lead you to talk about?
10. Be ethical—give proper credit to those you quote, don’t bait and switch, speak with facts, know the power of the words you use, use confidentiality wisely, and speak only about what you know.
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Here is my 2014 Book Marketing & Publicity Toolkit: Based on 20+ years in publishing --
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at email@example.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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