1.
When
speaking before a group, create an atmosphere of friendship and intimacy. Meet and greet audience members and
participants as they arrive. Come across
in a humble, even self-deprecating way.
2.
To
come across as relaxed, confident, and settled, you should create a mood of comfort with
your surroundings. Put in requests for
lighting or lectern preferences. Write
the introduction you prefer the emcee to use.
Have water nearby, dress comfortably, and be rested going in.
3.
Tell
your story. Consider what you’ll say and
how you’ll share it. Which stories will
you narrate? Which ones will you use to
demonstrate a point, get the audience to like you, or to sell something? Will your story tug at their emotions, touch
upon their five senses, or make them feel like something unique was offered?
4.
Use
a pause or moment of silence to let a strong point sink in or to build
anticipation.
5.
Engage
your audience so they get a dose of the unexpected.
6.
Use
visuals—not just verbal descriptions that supply a mental picture; use actual
images, props or designs.
7.
Do
you speak more about problems or solutions? Do you provide insights and actionable steps? Do you lead your audience from despair to
hope?
8.
Do
you give off a feeling of being on a mission that welcomes others to
participate in as well?
9.
Discover
your niche: What do your experiences, views, passions, desires, or educational
background lead you to talk about?
10. Be ethical—give proper credit to
those you quote, don’t bait and switch, speak with facts, know the power of the
words you use, use confidentiality wisely, and speak only about what you know.
DON’T MISS THIS!!!
Here is my 2014 Book Marketing &
Publicity Toolkit: Based on 20+ years in publishing --
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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