On November 3rd, we set our clocks back an hour and gained an extra hour-due to Daylight Savings. But the whole practice of switching our clocks around didn’t necessarily increase the number of hits you got for your blog.
At 2:00 am EST, we turned the clocks back to 1:00, thus reliving the same exact hour. How strange that 1:06 am, post DST, is actually later in the day than 1:46 am, pre-DST. How do things get differentiated between what happened in the two consecutive hours with the same numbers—is it noted that something happened at 1:13 am pre-clock fix vs. 1:13 am post-clock fix? At 1:14, did a minute go by—or an hour and a minute?
This clock manipulation left us with a 25-hour day—unless we also traveled across different time zones that day and ended up experiencing an even longer day. One extra hour, on top of a standard 24-hour day, equates to an extra 4% or so. Did my blog add 4% more traffic than normal? Probably not, because few are up at 1:00 am and even fewer are reading my blog at that time. Further, because of the time change, people changed their patterns. Some ended up sleeping an extra hour that Sunday and thus, didn’t have more awake time that day than on other Sundays.
Even on the longest day of the year, time felt like a precious commodity. When it comes to social media, there’s never enough time to promote our books with Twitter, blogging, Facebook, etc. Maybe what we need is to turn the clocks back a full day. Why gain just an hour when you can relive an entire day? But chances are we’d squander that “free” time.
Maybe Twitter can invent a new commodity like time or currency. We need a new measurement tool now that technology has changed our lives forever. Time and distance seem so pedestrian compared to the boundless reach of social media.
What did you do with your extra hour? Was it worth it?
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at email@example.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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