A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, November 22, 2013
Google Undermines Writers, Publishers, & Copyright Laws
Google vs. Authors
Inc. showed that authors and publishers have no say in how their copyrighted
works are used or compensated. A recent US Circuit Court ruling against
creative artist ownership of content is a disgrace.
without the permission of authors, scanned 20 million books this past decade.
It uses them to help people search for books based on specific words and
content. The way Google profits from this is it sells ads on searches that take
place for these books. The writers are not compensated. Further, the writers’
content, in bits and pieces, is freely floating around the Internet, allowing
anyone free access to portions of their book.
Amazon try to do something like this? Or worse, make bigger chunks of text
available for free? How can one protect their works if someone can just copy
them, without permission or compensation? It goes beyond the “fair use”
some reason, society makes allowances for things it didn’t used to, solely
because the matter involves the Internet. We live with piracy, with cybercrime,
cyberbullies, privacy violations, anonymous reviews, hacking, malicious sites, sales of
illegal items, untaxed sales, etc. All because it takes place online as if the
digital world is not the same as the real world. Well guess what? We live in
one world and rules should apply for everyone, everywhere – day or night, home
or work, on vacation or in school, online or in the physical form. Google,
you’ve done great things, but this is your greatest blunder.
Wall Street Journal recently criticized Facebook for offering $3 billion to
Snapchat. True, Snapchat seems too small and worthless to invest in, but look
at how society already overpays for tech stuff. Twitter, which hasn’t turned a
profit, is now worth tens of billions. Amazon stock is worth tens of billions,
earns no profit. See a pattern?
WSJ wrote: “News the social media giant offered nearly $3 billion for
photo-messaging service Snapchat prompted renewed cries of a bubble in
mobile-focused social media. How could Snapchat, which has no revenue, pass up
such a sum?”
Today recently published a survey that asked people what’s most important. They
to be happy
to be successful
to be rich
to be famous
it seems like there is overlap here. Wouldn’t those who are rich be happy or
those that are famous be successful? Maybe not. Maybe people just want to be
something, such as rich and famous, even if they are miserable.
does one define “success?” Many think it’s to accumulate wealth or to obtain a
title, but one can even be poor and be successful. Further, one can be famous
for the wrong reason – scandal, crime, sex videos, or something embarrassing. Is
fame worth the sacrifice of dignity, friendships, or even liberty?
want to be all of the above – rich, famous, happy, and successful – but they want
something else. They want to be heard/read and acknowledged as being talented.
It’s an insatiable ego-driven desire to feel wanted, desired, and appreciated.
Writers are word models – we want to seduce others and to be seen as
really important? I didn’t see the choice that said “to be loved” or “to be
charitable” or “to be a good friend and family member.” As Thanksgiving Day
fast approaches, we should rethink what we really want – and how we see
DON’T MISS THIS!!!
Here is my 2014 Book Marketing &
Publicity Toolkit: Based on 20+ years in publishing --