What
should an author’s brand be? It should be authentic – be the best you and
hopefully that gets you somewhere. Your brand is not just your image and who
you project yourself to be; it is also who you are as a human being, deep in
your core.
You
can be a great author and have an inspiring or entertaining, or leader-type
personality. You can help others improve their lives or lead them to their
dreams. You can help people lose weight, find love, make money, or reach a
significant goal. But are you a good person?
Eventually
your brand suffers when you are exposed as a liar, a cheater, a nasty individual,
and a lousy parent, lover, child, friend, or neighbor. So consider doing the
right thing, in private and in public. Be who you want to be and then strive to
be seen as others want to see you.
So
what are the keys to developing your brand?
First,
assess who you are and how people view you. Is there a consistency between the
two? Identify the areas that need improvement.
Determine
who your target market is and figure out how you need to be seen by them in
order to gain their trust and admiration. You can’t influence those who don’t
respect, like, or understand you.
Three,
answer the question: Why do people need you and why do they need you now? What
can you give them that is in demand?
Fourth,
you need to be able to articulate your story and to quickly summarize your area
of expertise in a way that doesn’t sound like you’re reading a resume.
Fifth,
follow your passion and let that lead the way.
Sixth,
look to define your uniqueness. What do you do better, say better, know better
than others? Who needs and wants what you can offer? Who is willing to pay for
what you can give? Who
can afford you?
Once
you’ve determined what your brand is, you’ll want to consistently present this
brand in everything you do, from your Web site and blog to your social media,
email, voicemail, letterhead, and business cards. Your brand is in everything
you say and do, from your clothes and energy level to your voice and
friendliness. You literally wear your brand and showcase it in every action
that you take.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, the nation’s largest book promoter.
You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He
feels more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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