A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Sunday, September 4, 2016
Is Facebook Still Key To Author PR?
I sat on a panel about book publicity at Thrillerfest this summer, an audience
member asked if Twitter is still relevant for authors, given that Twitter
doesn’t seem to know how to commoditize, its own assets. The answer is unequivocally, yes. With Facebook, some people say FB is no
longer growing (not true) and that it’s not so relevant for authors. Also, not true.
you promote a book without both FB and Twitter – or without one of them? Yes, but not as well if you were to take
advantage of these social media leaders.
There’s a huge, global audience that’s reachable for free. How do you just snub your nose at it?
it takes knowledge and tons of time to properly use them but the payoff can be
Research Center released a report in 2015 showing that 72% of all US Internet
users are on FB – and the majority of America is online. The percentage of users increases by age –
48% of 65+ use FB. 64% of 50-64 do as
well. 79% of 30-49 and 82% of 18-29 use
it. How often they use it, how much time
is spent during each visit, and the level of interaction or usage is key as
can be useful to writers who want to build a platform and following, so that
these become customers for their next book, or even better, their advocates (those who tell these followers about you and your book).
problem is there’s a lot a clutter online.
All of these free posts and people are too cheap or pooped to buy books.
We spend a lot of time online. 21% in a Gallup Poll say they are “online almost
constantly.” Will they buy and read
books? You also have 21% who say they speak a language other than English at
home. Will they buy books?
really isn’t a question – for writers – as to whether you should be on FB. The question is how will you use it and how
can be used to build connections, share information, exchange ideas, conduct
research, and become aware of successful, approaches by other writers. No more excuses or delays – get online with
FB – or be prepared to go to the back of a very long line of unsuccessful