A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Wednesday, September 21, 2016
The Social Media Strategy For Authors
are many ways to engage the media, from writing op-eds to newspapers to seeking
interviews on local radio programs or national television shows. There are even more approaches one can take when it comes to social
media. Your strategy will likely depend
on factors that include your:
review each of these and then look at suggested activities for you.
what you are hoping to accomplish from the social media attention that you are seeking.
Are you looking to get your connection numbers up? Are you looking to sell more
books? Do you hope to get more people to
your website or to sign up for something?
Are you looking to project a certain brand or persona? Are you looking to start a movement?
proficient are you at using a variety of platforms, such as You Tube, Twitter,
Facebook, Instagram, email, blogging or podcasting? How tech-savvy are you? Do you know how to use a device or service to
interested in using social media – or do you loathe it?
much time can you dedicate daily or weekly to marketing yourself via social
media? What kind of budget do you have
to pay influencers, advertise, buy followers, do SEO tricks, or get someone to
be your social media surrogate?
successful have you been thus far? What
would need to change to get you to perform better with social media?
there are some limiting factors here. If
you hated social media – or lack the necessary skills – you need to come to the
realization that you are at a fork in the road; either you forever turn your
back on social media or you pay someone to do it for you. If you lack the time or money to dedicate to
social media, just move on and don’t look back.
once you’ve passed through the filter to figure out if you’ll do social media,
now you need to figure out what you’ll do so that your writing career gets
elevated as a result.
do people use social media – aside from ego or because they’ve been told to do
so? Here are some of the reasons:
can dictate, to a degree, how people perceive you.
your chance to get your voice heard.
media could see your postings and discover you.
can lead to book sales – and book deals.
could generate more clicks to your website, which in turn sells your services,
products, seminars, and wares.
allows you to build a fan base for future applications.
kind of strategy should one employ online?
name of the game is connections. How
many followers do you have? Get more!
deep is your engagement? Do follows lead
to clicks? Do clicks lead to sales? Analyze your history and find ways to get
more follow-through on the stuff you share. Post with a purpose!
the online world with positive content that inescapably leads others to a
conclusion that you are a likeable person and an expert in a clearly defined
what could a writer do to get the online world on his or her side?
of a medium that you want to focus on.
Is it with video>? Is it the audio of a podcast? Is it the words of a blog? Is it through photos and images? Of course you can be involved in all of the
above or find ways to combine several or all of them, but you should look to
excel in one area. Make it your focus
think about how much time will be spent creating content vs. sharing content
vs. soliciting connections vs. maintaining existing connections via engagement.
look to see which kind of action leads to your goals. It may be nice to get 70 likes to a post but
if it only yields a book sale, who cares?
will you spend your time?
blog, podcast, video channel
blogs, podcasts, video channels
content vs. searching vs. consuming information.
you re-tweet, re-blog, and re-post? Will
you ask others to do the same? Will you
guest-post or invite others to do so?
know, you just want to write books, get paid, get fame, help others, and
enjoy the creative process. But today’s
writer will spend time and money on social media in order to make the rest