A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, March 10, 2017
Do Writers HaveTthe Magic Eye For Book Publicity?
Sunday my local newspaper, the New York
Daily News, features what it calls “The Magic Eye,” an illustration encoded
with a 3-D image that can only be seen when the paper is a certain distance
from your eyes. Allowing your eyes to
not focus on the very thing you seek is tricky, but eventually, if you are
patient and lucky, you’ll see the secret visual. This exercise should remind authors that
sometimes we are too close to see what is right in front of us. Sometimes the obvious remains blocked or
hidden, simply because we didn’t put it into the proper perspectives. A little distance can give us a whole new
vantage point on life.
only is this a lesson in life or one that can be applied to how writers
approach their craft, it is something to think about when it comes to promoting
a book and executing a book marketing campaign.
we need a little distance to help us see ourselves and how we are approaching
the writing or marketing of our very own book.
The truth is right in front of us and we often can’t see it – or don’t
want to. Here are some things that could help you find your magic eye:
a mentor, someone you can bounce ideas off of, and consult with this person
hiring someone, such as an editor to help shape your writing, or a book
publicist, to promote you to the media.
to take stock – honestly – of where you are at.
Do some assessments and determine your goals. Figure out how to bridge the gap or revise
learning and improving, as a writer and book promoter. Take a seminar, read a book, or even go back
feedback from others and think about how you can address some of the things
that people repeatedly tell you.
other option is to just not concern yourself with things you don’t see or even
know exist. Just go on and be who you
feel destined to be and don’t examine yourself too closely. Save your
observations and brain power for writing and marketing. But should you find you’ve stalled out or
fell short of where you expected to be, take a closer look, perhaps with the
help of others and capture the magic eye.
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