A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, March 13, 2017
22 Reasons Why Writers Pursue Book Publicity -- Other Than To Generate Book Sales
authors look to pursue a book publicity campaign for reasons other than to
generate book sales. This may surprise
some writers, but there are actually 22 reasons why they should promote
themselves or utilize the services of a professional book publicity firm.
of course authors want to sell books.
Some even pursue the dream of becoming best-selling authors. But getting the cash register to go ka-ching
may be secondary to these goals and needs of many writers: Here are 22
additional factors as to why a writer executes a book publicity campaign:
want to build a name for themselves, which can translate into value in the
face it, writers want their 15 minutes of fame. You know you do.
3.Sell Movie Rights
book gets discovered via the media, a movie could follow. The book doesn’t have to sell a ton of copies
for it to be greenlighted by Hollywood.
4.Secure A Book Publishing
or first-time authors could use a PR campaign to get the attention of a bigger
5.Shine A Light On An
for change support, or awareness regarding an important issue or topic can be
aided with a book PR tour.
the author can use a book publicity campaign to help with getting favorable
treatment in a court case that he or she is involved in or cares about..
7.Sell Other Products
from trying to sell the new book via a book publicity campaign, media attention
for you and your site could help sell backlist titles or supplemental products
like DVDs, audiobooks and seminars.
8.Promote Your Services/Business
book publicity tour can help you get more business as a consultant or to drum
up customers for your company, go for it!
9.Get A Job Promotion
Or New Job
can advance your career with a book publicity campaign, as everyone wants to hire
10.Help A Non-Profit Group
book publicity campaign can also help spotlight a cause or issue and raise
funds for a charity.
11.Raise Your Speaker Fee/Get More Speaking Gigs
book publicity tour can lure others into wanting to hire you as a speaker. A good media campaign can help you justify
raising your speaking fee rate.
12.Seek Public Office
book and its media campaign could help someone launch a political career or run
13.Revenge Or Fight Back
book publicity campaign gives you a platform to speak for something or against
someone. Do you want to get back at
someone or fight something?
14.Bring About Social Justice
for a better society? Use your book PR
tour pulpit to impact, inspire, and influence others.
15.Get People To Attend Your Events
you want people to hear you speak and pay to come to your events? Conduct a strong book PR campaign and you’ll
put more butts in the seats.
a media tour for a book can be a really cool experience.
17.Lay The Groundwork For A Series Or Spinoffs
can use the book publicity campaign for one book to create interest and
excitement for a whole series or a sequel.
18.Become A Paid Spokesperson
a book PR campaign establishes you as the perceived expert, you may get hired
by companies looking for a high-profile pitchman. It could be you!
your No. 1 goal is not to achieve book sales, your book PR campaign requires a
different strategy than someone looking only at how many copies will be sold.
For instance, you would highlight yourself more than the book – and you
would push your views/ideas on certain subject matter over merely sticking to
promoting the exact contents of your book.
Author PR is a different script than book publicity, though the two are
closely linked and are seemingly similar.
reasons authors pursue a book publicity campaign could include these:
get hired to work for the news media (host a TV or radio show, write a column
for a publication or website, become a podcaster, etc).
get more clicks to your web site, where you can then charge money for
sell the products or services of other people, on your web site.
leave a public legacy to one’s family and friends.
some books always sounds like a good idea, but just remember, it’s by far not
the only reason writers engage in a book marketing campaign.
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