It’s
the little things that matter most.
This
axiom is true in our personal relationships, the business world, and in the way
we approach life. It’s especially true
when it comes to how you go about your book marketing efforts. To execute your
book publicity plan, pay attention to details and do the little, seemingly
insignificant things that could end up actually making a big difference.
For
instance, if you do a physical mailing to a group of media outlets seeking
media coverage, or organizations seeking speaking engagements, make sure you:
·
Include
a handwritten note.
·
Use
a postage stamp that reflects a related image and not just a standard one
showing the flag.
·
Use
attractive stationery and envelopes.
·
Be
sure that you inserted everyone’s respective titles on the address, including
job position, full names with correct spellings, ID them as Mr., Mrs., Ms. and
be sure to double-check floor or suite numbers.
·
Use
blue ink to sign your letters so it doesn’t look like a mass printing.
·
Include
a business card on nice paper stock.
·
Where
possible, personalize and customize your letter or message.
·
Make
sure that your materials are complete and up-to-date.
Another
example of small stuff that counts in a big way is to be sure to follow-up with
people in a timely fashion. Be on time
for all calls or meetings and confirm the day before for any scheduled
interactions. Be sure to do what you say
you will do – and only say what you are truly capable of doing.
Be a
listener first, a talker second. Be
polite and respectful, but don’t be shy.
Assert yourself.
Find
a way to give something to another early on, whether it’s the sharing of an
idea, an introduction, to a connection, or a free resource. Be generous with your time early on and it’ll
get repaid tenfold.
Be
curious and show an interest in others simply by asking questions.
Look
for common ground with those you meet and find ways to befriend those whom appear genuine.
Do
your homework. Research the people you
plan to contact, meet, or connect with.
You don’t want to sound ignorant, disinterested, or lazy.
Be
prepared to share your goals, visions, and unique selling position. Call it your elevator speech.
You
just never know whom you might meet.
Keep
your social media updated, consistent, and truly reflective of your
brand. Don’t go through a lot of effort
to build yourself up only to blow it by posting inappropriate images or
comments online. When in doubt, don’t
post!
Lastly,
always see an opportunity in every situation, even when things go wrong or you
have to deal with a nasty person.
Sometimes it is in challenging, stressful or negative circumstances that
our greatest opportunities present themselves.
Treasure
the small things – they can lead to big things in life and when promoting
yourself or marketing a book.
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