Authors,
if they are to be successful, must make many choices as it relates to their
writing, book marketing, social life, career, family and other endeavors. What should writers use, as a filter or
guide, to help them discern where they should invest their time, money,
efforts, and brain power?
Here are some of the choices writers are confronted with:
When it comes to the act of writing, they need to determine:
·
What
shall I write about?
·
Will
I stick to one genre?
·
Should
I self-publish or pursue a literary agent?
·
How
much time shall I get aside to write, edit, research, and re-write?
When
it comes to book marketing, they will confront these choices:
·
What
type of activity should I be doing vs. hiring others to help?
·
What
should my press kit and website look like?
·
Will
I be active on social media, and if so, which platform(s)?
·
Should
I be blogging, podcasting, or creating videos?
·
How
much time will I make available for book promotions?
While
writers try to strike a balance between writing books and marketing them, they
still need to carve out time and energy to pursue their daily grind of chores,
work, relationships, parenting and everything else. Writers also need time to just reflect,
recharge, and redouble their efforts. So
how will they go about doing all of this – and not lose their minds?
1. Set
goals. Once you know what you want to
accomplish, work backwards from there.
Determine what’s important to you.
2. Identify
your priorities. Think of the steps that
you need to take to achieve your goals.
3. Plan
ahead. A lot more can be accomplished
when you plan ahead and set multiple things in motion so that you don’t have to
rush or overcome the monumental task of fixing things that get backed up.
4. Constantly
review your progress and tinker with making changes. Though consistency in your approach goes a
long way to being successful, sometimes variety and mixing things up gives you
fresh opportunities.
5. Be
laser focused on what you are doing and tune the rest out. However, be open to new things and people or
you’ll get stale in your thinking.
6. Build
on success. If you are accelerating and
excelling in a specific area, ride the wave and put more resources there.
7. Get
enough sleep. Don’t cheat yourself out of rest and dream time. You need a break to gain clarity and to avoid
feeling burdened by a growing to-do list.
Lastly,
have fun with whatever you are doing.
Recent Posts
Do you take responsibility
for your book PR?
Interview with best-selling
author Tess Gerritsen
10 Lessons For
Authors-Turned-Bloggers
12 Big Threats to Free Speech
Can
you market your book for five minutes a day?
Does Your Subject Line Stink?
Should authors Use Twitter
or Facebook?
How Big Book Marketing Comes
From Small Things
How Barnes & Noble Can
Stop Bleeding Money -- & Win Back The Book Market
Overcoming
Your Book Marketing Phobia!
Do
You Promote Your Book Outrageously?
Do
You Support The Bookism Movement?
What
Color Is Your Book Marketing Parachute?
Your
2017 Complete Author Book Marketing & PR Toolkit
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named
one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.