Friday, May 26, 2017

10 Ways To Approach Book Publicity

Promoting and marketing a book takes many skills, a lot of time, some money, and a handful of resources.  But it also requires a certain mental approach, one that allows you to stay focused and to act with perseverance – even in the face of rejection.

Here are some traits needed to succeed as a book marketer:

1. Act with a sense of urgency.  No reason to put off things that you should be doing now.

2. Be detail-oriented.  The small things count. Do all the things and take all of the steps one needs to achieve.

3. Constantly reach out to potential media, sales opportunities, or speaking engagements.  It’s a numbers game -- the more you send out, the more will come back in your favor.

4. Prioritize your efforts.  Have your eyes on the target – you have A’s, B’s, and C’s.

5. Diversify your approach.  Think news media – TV, radio, print.  Think digital media – bloggers, podcasters, online reviewers.  Think social media – Twitter, Facebook, You Tube, Instagram, Pinterest and Linked In.

6. Go beyond the media.  Think speaking engagements, participation in conferences, and networking with others.

7. Never give up.  Keep pushing, keep trying.  Switch up methods, pitches, or timing.  Something will work for you.

8. Don’t let your ego drive you – and blind you.  Yes, be proud and set goals that are achievable, but don’t delude yourself into thinking you deserve to be at a high level of media exposure when in fact you don’t necessarily warrant such coverage.  Extend yourself and reach far, but don’t burden yourself into thinking you should be somewhere that you’re not.

9. Be open to help and seek advice.  We can do a lot on our own, but we always achieve more when we collaborate and unite.

10. Look to work with other writers.  Team-up with fellow writers and share ideas, experiences, and resources.  You are not competitors.

Writers can easily feel frustrated, depressed, angry, or even alone when they get rejected and run into walls but book marketing can be something that they excel at.  A new frame of mind and a healthier approach to book publicity can invigorate you and give you a needed boost.  Every day is a new day with fresh chances to make your dreams come true.  Believe in your abilities, trust in your creativity, and take the initiative to get the media exposure you feel you deserve.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby 

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