A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, May 31, 2017
How Do Authors Break Through?
must get asked at least once a day by authors:
“How do I break through?”
does one answer that? It takes the
following – in combination of some kind:
approach to branding and sales
requires these traits:
to apply time and financial resources
in reality but optimistic and filled with hope
with a sense of urgency
·Have someone be your champion
the breakthrough question is a little like answering these questions:
do I meet my soul mate?
do I raise super successful kids?
do I live to be 95 or more?
important than asking the question, one must look introspectively and deeply to
find his or her own answer. You must
determine how badly you want this, and honestly assess how deserving you are of
it. Ask yourself; what else are you
willing to do or change that could yield greater results?
wants to breakthrough but few know what to do and even fewer are willing or
able to do what it takes. Still, there’s
no guaranteed, foolproof method that can be applied by anyone for any book just
because they want to break through, even if it seems like they deserve a break.
things happen to nice people – and sometimes good things fail to materialize for
great writers. But there’s no reason to
feel defeated. If you are a truly talented writer and you believe in yourself, you just have to find the path
that leads to open doors. You’ll need to
take a risk and extend yourself, but greatness has a way of finding the
spotlight it seeks.
one’s breakthrough shall come when he or she takes an unconventional path. Rather than think best-seller list, awards,
or even major coverage in a top media outlet, think of other ways to build a readership and develop a growing fan base.
Think beyond the obvious.
do some authors do to break through?
1.Participation in a huge book giveaway or charity event so they can get free exposure for their
book and generate reviews and strong word-of-mouth demand.
out a full-page ad in a trade publication that provokes a strong reaction.
some powerful testimonials from famous people.
amazing reviews from leading media outlets.
a video that goes viral.
a book promoter or marketer to help you get out of the clutter pile.
someone famous or in the news to mention how the book changed their life.
a gimmicky event or get arrested or get attention with a public protest.
the book to a major lawsuit.
how the book impacted real lives (such as a diet book that led someone to drop
140 pounds). You can’t break through unless you take ownership of the frame of
mind that you:
deserving of it.
be denied of your destiny.
drives the bus. You need a healthy dose
of confidence, faith and conviction – but not bloated ego. You should believe in yourself based on the
merits, but not simply feel entitled to success without any basis.
has to break through, why not you? But
we can’t all break through, so answer:
may conclude that the current book is not the one that will get you noticed on
a grand scale. Sometimes success comes
on the second or third book. Keep
plugging away, keep learning and remain vigilant. Your time will come – provided you keep
pushing it and the stars align your way.