A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, May 4, 2017
Should Authors Use Twitter Or Facebook?
is a loaded question. It is not
necessarily one vs. the other, though an author doesn’t have endless hours to
be active on every social media outlet, and there are many to choose from
including: Twitter, Facebook, You Tube, Instagram, Pinterest, Google+, Linked
the first question writers must confront is:
Should I be on any social media sites?
it is, Which ones? Should determine they need or want to be on at least one
the end, an author has to determine an overall branding strategy – and determine how much
time or resources will be devoted to each of the things they could be doing, including:
it can come down to choosing Facebook vs. Twitter. So, which one should an author choose?
first answer is both, but one will need to determine if one gets a lot more more of their time
than the other.
second answer is to completely immerse yourself in one of them and ignoring each other, though it seems like they work hand in hand with each other.
choice comes down to:
platform does the writer find to be easier and more fun to use?
one leads to more book sales and allows for the building of a bigger, more
meaningful network or following?
do the writer’s readers and fans prefer as a place to communicate and take in
statistics show that Facebook is way bigger and faster-growing than Twitter:
of adult Internet users are on Facebook; only 23% are on Twitter.
1 in 9 online adults 50 and older use Twitter.
has 1.13 billion daily active users; Twitter only has 313 million monthly users.
has the most engaged users – 70% log on daily, including 43% who do so several
times a day.
you choose FB, Twitter, or other platforms – or a combination of several of
them – or none at all, the key to
building an author brand is to find the marketing vehicles that works best for
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A Ruling In Favor Of A
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