Follow by Email

Thursday, May 4, 2017

Should Authors Use Twitter Or Facebook?

This is a loaded question.  It is not necessarily one vs. the other, though an author doesn’t have endless hours to be active on every social media outlet, and there are many to choose from including: Twitter, Facebook, You Tube, Instagram, Pinterest, Google+, Linked In, etc.

Maybe the first question writers must confront is:  Should I be on any social media sites?

Then it is,  Which ones? Should determine they need or want to be on at least one such site.

In the end, an author has to determine an overall branding strategy – and determine how much time or resources will be devoted to each of the things they could be doing, including:

·         Social media
·         Traditional media
·         Blogging
·         Podcasting
·         Video broadcasting
·         Seminars
·         Webinars
·         Mass mailings
·         Telemarketing
·         Event appearances
·         Advertising

Inevitably, it can come down to choosing Facebook vs. Twitter.  So, which one should an author choose?

The first answer is both, but one will need to determine if one gets a lot more more of their time than the other.

The second answer is to completely immerse yourself in one of them and ignoring each other, though it seems like they work hand in hand with each other.

The choice comes down to:

·         Which platform does the writer find to be easier and more fun to use?

·         Which one leads to more book sales and allows for the building of a bigger, more meaningful network or following?

·         What do the writer’s readers and fans prefer as a place to communicate and take in information?

The statistics show that Facebook is way bigger and faster-growing than Twitter:

·         72% of adult Internet users are on Facebook; only 23% are on Twitter.

·         Only 1 in 9 online adults 50 and older use Twitter.

·         FB has 1.13 billion daily active users; Twitter only has 313 million monthly users.

·         FB has the most engaged users – 70% log on daily, including 43% who do so several times a day.

Whether you choose FB, Twitter, or other platforms – or a combination of several of them – or none at all, the key to building an author brand is to find the marketing vehicles that works best for you.

A Ruling In Favor Of A People’s Court For Book Publishing Industry

Book Publishing Industry  Is Spared Its Oscar Moment

Does Book Industry Need Its Own Snap Chat IPO?

When Our Dictionaries Make Us Dumber

Will YouTube Actually Save Or Kill All Books?

Overcoming Your Book Marketing Phobia!

Liberal Arts Degree Decline Hurts Publishing & Society

Prevent English Language Abuses; Love Wordplay

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby 


  1. Therefore, the actual query is actually just how can rolex replica sale measure when you are various as well as, ideally, a lot more than it's competitors, whilst not breaking rolex replica place. Let us place the actual Rolex Submariner "No-Date" Research 114060 and also the Tudor History Dark These types of rolex replica sale alongside and find out that they evaluate. Rolex times the start of it's background along with plunge wrist watches in order to 1953, whenever everything began using the rolex replica Never ending Submariner Research 6204. Tudor's participation within plunge view production started only one 12 months following hublot replica having a view along with a name which were eerily much like individuals associated with it's mother or father organization the actual Tudor Oyster Knight in shining armor rolex replica sale. Each wrist watches in the current evaluation spend respect for their trendsetting predecessors however sufficient along with background currently, as well as let us observe how these people measure towards each other.

  2. Hi There
    Very Nice Blog
    Guys if you want to promote your business on instagram then click our website
    target ads

  3. Hey there,
    Nice blog
    Guys you can visit here to know more
    buy youtube trending


Note: Only a member of this blog may post a comment.