- Create an author profile on Goodreads and do a book give-away.
- Create an Amazon Author Central Page – and claim a page from overseas sites such as authorcentral.amazon.co.uk.
- Develop an elevator pitch so you can discuss your book easily and quickly any time.
- Update your Amazon book page often, use top keywords, add in new reviews, tailor your bio to your book, and be aware of how your book is categorized (print genres differ from e-books)
- You can get 5-star Amazon book reviews via your professional network, super fans, bloggers, and Amazon reviewers (see www.amazon.com/review/topreviewers).
- Give away other things besides a book – videos, webinars, content, reports, and resources – to inspire people to buy your book.
There was no mention of speaking engagements, which are often used to sell and promote books. The book was also silent on traditional media – how to get interviews, book reviews, or feature stories with television, print, or radio – or even how to go about getting covered by podcasters, major websites, and other digital media. Lastly, the Twitter chapter was a thin 1.5 pages that lacked substance. Still, no book can be all things to all people. For authors looking to do a little each day – and not much more, 5-Minute Book Marketing for Authors points people in the right direction.