Friday, May 19, 2017

Do You Take Responsibility For Your Book’s Success?

What can you do for me?

Those words seem to be spoken by many authors and publishers.  They are asked of publishers by authors, and of marketers by publishers.  Everyone wants to know how someone else can do something that would help them sell more books. They really should ask this question of themselves.

Your book’s success, in the end, is not up to anyone else but you.  The fate of your writing career rests in your hands.  Start taking responsibility for your book.

Too many people expect much more of others than they do from themselves.  They make demands or beg requests – but they don’t take control of the one thing that’s in their grasp – their ability to actively participate in book promotions.

Authors lament weak book sales and blame it on others.  Maybe the book wasn’t so amazing.  Perhaps the author could’ve tried harder at getting publicity rather than spending time complaining about the shortcomings of others.

Authors act with envy and jealousy at authors who made a name for themselves.  They waste time and energy worrying about the riches of others instead of tending to their own situation.

Even when authors hire someone to help them, they’re putting high expectations on them.  They demand more than can reasonably be delivered.  They think a paid fee entitles them to rant endlessly.  Instead, they need to turn inward and honestly assess the role they play in their own success.

It’s human nature to play the blame game and not take responsibility for your actions, but authors must seize control of their plight by acting with accountability.  They can’t just look at what they do right; they must acknowledge what they do wrong and where they don’t give enough attention to things.

What can you do for yourself?  You can allow yourself to take ownership of your book marketing.  You can show that you care and that you feel invested in securing a bright future for yourself.  You can speak, take action, and model good behavior if you chose to do so.

You, as an author, have a right to pursue success, but no one is entitled to achieve it.  You must work hard and smart – and get help and lucky. But it all starts with your frame of mind and attitude.  Ask yourself:  What can I do to improve things?  before you ask others:  What can you do for me?

You can achieve wonderful things, especially when you collaborate with others, but never burden others with thinking they are the ones completely responsible for your success.  No, that task falls squarely on your shoulders.  Wear it well.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby 

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