What
can you do for me?
Those
words seem to be spoken by many authors and publishers. They are asked of publishers by authors, and
of marketers by publishers. Everyone
wants to know how someone else can do something that would help them sell more
books. They really should ask this question of themselves.
Your
book’s success, in the end, is not up to anyone else but you. The fate of your writing career rests in your
hands. Start taking responsibility for
your book.
Too
many people expect much more of others than they do from themselves. They make demands or beg requests – but they
don’t take control of the one thing that’s in their grasp – their ability to
actively participate in book promotions.
Authors
lament weak book sales and blame it on others.
Maybe the book wasn’t so amazing.
Perhaps the author could’ve tried harder at getting publicity rather
than spending time complaining about the shortcomings of others.
Authors
act with envy and jealousy at authors who made a name for themselves. They waste time and energy worrying about the
riches of others instead of tending to their own situation.
Even
when authors hire someone to help them, they’re putting high expectations on them. They demand more than can reasonably be
delivered. They think a paid fee
entitles them to rant endlessly.
Instead, they need to turn inward and honestly assess the role they play
in their own success.
It’s
human nature to play the blame game and not take responsibility for your actions,
but authors must seize control of their plight by acting with
accountability. They can’t just look at
what they do right; they must acknowledge what they do wrong and where they
don’t give enough attention to things.
What
can you do for yourself? You can allow yourself to
take ownership of your book marketing. You
can show that you care and that you feel invested in securing a bright future
for yourself. You can speak, take
action, and model good behavior if you chose to do so.
You,
as an author, have a right to pursue success, but no one is entitled to achieve
it. You must work hard and smart – and
get help and lucky. But it all starts with your frame of mind and
attitude. Ask yourself: What can I do to improve things? before you ask others: What can you do for me?
You
can achieve wonderful things, especially when you collaborate with others, but
never burden others with thinking they are the ones completely responsible for
your success. No, that task falls
squarely on your shoulders. Wear it
well.
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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