The
New Year is upon us. Enthusiasm is in
the air. Everyone feels a bit of
optimism when they think about writing a book or promoting one in 2018. Everything feels possible, seems hopeful, and
looks good. We are on our annual kick to
see the bright potential in our lives, the world, and our writing careers.
But
that feeling can only be sustained and validated with hard work.
So
what will get you off to the right start in the New Year?
1.
Review
what has worked-not worked for you when it came to promoting your books in
2017. Accentuate the positive and
eliminate the negative.
2.
Take
a look at what could be done differently in 2018. Are there areas of book marketing that you
haven’t tried? Maybe you are great at
social media but need to get into public speaking, or perhaps you did a lot of
posting of articles in publications but need to now do more radio interviews.
3.
Consider
hiring help and if you paid others to help but they fell short, think about trading
up in your vendors. Do you have a book
promoter? A web designer? A literary
agent? A speaker’s bureau?
4.
Look
to network more. No matter how much or
how little you’ve done, you’ll need to do more.
Network in person and online.
5.
Connect
with fellow writers and writer groups or publishing-related
associations. Your fellow craftspeople
can give you tips, strategies, emotional support, ideas, and a mirror to help
you grow.
6.
Have
a book marketing plan. No plan? No chance at success. Got a plan?
Tweak it and evaluate it throughout the year. It’s okay to dramatically change course, if
needed.
7.
Keep
learning about book marketing. Read blogs
like this one, as well as books, trade publications, magazines, and newsletters
that cover publishing, writing, media, and your industry genre. Attend seminars, webinars, conferences, and
workshops. You will either learn
something new or validate your knowledge – and you’ll meet others who may be
able to help you.
8.
Don’t
keep doing things the same way if the results are not what you need, but don’t
be too quick to abandon something that could work but needs a fresh approach.
9.
Don’t
be quick to make excuses, blame others or get down on yourself from
rejection. That’s simply the way of the
loser. Assert yourself rather than be
reactionary, be persistent and work past the goals, and don’t look to justify or
defend why you are stuck. Dig down and find what must be done to get out of
second gear.
10.
Be
confident and optimistic. Forget that
3,000 books are published daily or that last year’s news cycle got swallowed up
by President Trump – along with hurricanes, terror attacks and a
soul-searching, sexual harassment revolution.
The calendar is fresh. It’s a new
day. Make your mark!
DON”T MISS THESE!!!
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR
Toolkit -- 7th annual edition just released
Here are best author-publisher-publishing pro interviews
of 2017
How do authors get on TV?
Study this exclusive author media training video from T J
Walker
Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.