A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, January 8, 2018
15 Ways To Promote All Books
the fake news era and the faux fake news campaign put out by President Trump,
Americans increasingly don’t know what to believe or understand the difference
between fact and fiction or news and opinion.
Where shall they turn for guidance?
bookstores, and schools play an even bigger role in society than we could have
imagined five years ago. Now, more than
ever, we must rely more on our books to help us know what’s going on in the
might want to start by reading books of fact, such as an almanac. Or you may
need a refresher on free speech. The net
neutrality law that’s been decimated by the Trump administration will injure
intellectual freedom in this country.
Perhaps you should just read George Orwell’s 1984, because we are living in some of that world right now.
even recently limited how words like science or abortion can be used by federal
agencies. It’s just a blatant attack on
reality, down to the words that we use to describe things.
are what will save us – but not completely.
Books do us no good if they don’t inform the masses. Further, they mustn’t just inform us – they
must enlighten and move us to take action.
some, books are a luxury or something not viewed as important. For others, they escape from reality with
fiction, further eroding their involvement in society. We need everyone to literally be on the same
what role can you play in all of this?
books – and support the book industry.
books – be informed and involved.
books – share with others.
books – support your libraries.
books – contribute to making better books.
books – help organizations in need.
for books – speak up to protect the arts.
books to others – can’t think of a better present.
your books – show others you support books.
books from bans or censorship – free speech to all, even your enemies.
or use your library card.
someone to the library or bookstore.
books socially, whether online, or in person.
lines from books in speeches or presentations.
the book alive – and the world will live longer!
are guardians of truth, fact, access and education for all. They are on the front lines of the battle for
the American mind. So in 2018, whether
you’re already a regular or haven’t been to a branch since you were a child,
visit. You’ll learn something – and
that’s something that benefits us all.”
Marx, president and CEO of the New York Public Library