“What
gets measured gets improved.”
Peter
Drucker said those words.
He was a famous management consultant who lived to be almost 96, and won the Presidential Medal of Freedom. He wrote dozens of books over a 65-year period. Think about the words this accomplished soul uttered and heed his guidance.
He was a famous management consultant who lived to be almost 96, and won the Presidential Medal of Freedom. He wrote dozens of books over a 65-year period. Think about the words this accomplished soul uttered and heed his guidance.
As
an author or book marketer, rule one to your success is to measure what you are
doing – and to make strides to increase those numbers. Diets, budgets, and most other things work
this way, so why not your writing or book publicity?
So,
as an author, what can be measured?
·
Number
of hours devoted to writing, or editing, or researching.
·
The
total number of literary agents solicited or researched.
·
How
many writers’s conferences or workshops attended over a period of time.
When
it comes to book marketing, you can measure:
·
Results,
like sales, or effort, such as the number of people called, emailed, or reached
through other methods.
·
Number
of awards applied for.
·
How
many social media platforms you’re on – and the number of connections.
·
How
often you post your blog.
·
How
much news media coverage you generated for your book.
· The number of public appearances or speeches made.
The
more you measure, quantify, qualify, and adequately define, the likelier you
are to achieve success, improve over time, and push yourself beyond your
wildest expectations. In fact, the key
to turning a dream into a fact falls squarely on your ability to state goals,
measure progress, and make the extra effort to be disciplined and focused. Keep your eye on the prize!
All
of this may sound simple, obvious and straight forward, but it can become very
burdensome, challenging, and quite elusive.
You need to know what to measure, then to really measure it and to
analyze/motivate as to what can be changed, improved, or swapped out in order
to show gains and substantive growth.
When
you approximate things or keep everything floating in your head without a
specific game plan that gets measured and reviewed regularly you will not
always hit your mark. We can’t be vague
about the things we must do in order to accomplish more.
The
secret to writing excellence and book marketing success is to measure the
things you’ll need to excel at in order to improve and prosper.
DON”T
MISS THESE!!!
The Fast Book Marketing Start To 2018
Which pros - -not prose -- will you need to succeed this year?
http://bookmarketingbuzzblog.blogspot.com/2018/01/which-pros-not-prose-will-you-need-to.html
How can all authors blog with impact?
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
Here are best author-publisher-publishing pro interviews
of 2017
How do authors get on TV?
Study this exclusive author media training video from T J
Walker
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