Wednesday, January 17, 2018

The Secret To Writing & Book Marketing Success

“What gets measured gets improved.”

Peter Drucker said those words.

He was a famous management consultant who lived to be almost 96, and won the Presidential Medal of Freedom.  He wrote dozens of books over a 65-year period.  Think about the words this accomplished soul uttered and heed his guidance.

As an author or book marketer, rule one to your success is to measure what you are doing – and to make strides to increase those numbers.  Diets, budgets, and most other things work this way, so why not your writing or book publicity?

So, as an author, what can be measured?

·         Number of hours devoted to writing, or editing, or researching.
·         The total number of literary agents solicited or researched.
·         How many writers’s conferences or workshops attended over a period of time.

When it comes to book marketing, you can measure:

·         Results, like sales, or effort, such as the number of people called, emailed, or reached through other methods.
·         Number of awards applied for.
·         How many social media platforms you’re on – and the number of connections.
·         How often you post your blog.
·         How much news media coverage you generated for your book.
·         The number of public appearances or speeches made.

The more you measure, quantify, qualify, and adequately define, the likelier you are to achieve success, improve over time, and push yourself beyond your wildest expectations.  In fact, the key to turning a dream into a fact falls squarely on your ability to state goals, measure progress, and make the extra effort to be disciplined and focused.  Keep your eye on the prize!

All of this may sound simple, obvious and straight forward, but it can become very burdensome, challenging, and quite elusive.  You need to know what to measure, then to really measure it and to analyze/motivate as to what can be changed, improved, or swapped out in order to show gains and substantive growth.

When you approximate things or keep everything floating in your head without a specific game plan that gets measured and reviewed regularly you will not always hit your mark.  We can’t be vague about the things we must do in order to accomplish more.

The secret to writing excellence and book marketing success is to measure the things you’ll need to excel at in order to improve and prosper.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby

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