The bigger the company, the bigger the buy, but also the bigger the bureaucracy. They will want to vet you and your book. If they find one thing that contradicts their image, company philosophy, or goals, they won’t buy the book. If they find other books more useful and appropriate, they won’t buy yours.
Corporations may also buy your book or use you as a corporate spokesperson if they can utilize you to help with their image in public. For instance, if your book discusses how to balance family and business life a company may want to show what a great corporate environment it fosters by having its employees get a copy of the book and also let the media know that they are adopting your suggestions. The media may then interview you about the book and your work with this company.
The key to selling to corporations is certainly timing, luck, persistence, and selling a useful book to the right individual at that company. But it also comes down to your approach. Just how will you present your book to the company? Make sure you lead with your credentials, to show you know of what you write, so they buy in that you are THE EXPERT.
Then begin to explain how you understand their needs, challenges, or goals. If you don’t come off as sympathetic to and dedicated onto their needs they will feel disconnected from you. Lastly, talk about the book in a way that explains you provide solutions, ideas, and inspiration. If all you do is blab on about how great the book is, you’ll lose them. Remember the company is not desperately waiting around to be pitched on yet another thing it is to spend money on. It wants to hear how you can provide a pay-off and provide ROI.
They want to know that you will provide a great value and that nothing you say or do in any way challenges or compromises the company’s culture or agenda. Your background needs to be super clean nothing embarrassing or controversial about you should show up on a Google search.
Show value, avoid problems.
“People write the books they can’t find on library shelves.”
--George Orwell, author of 1984 and Animal Farm
“Man builds no structure which outlives a book.”
--Eugene Fitch Ware, Poet
Brief History In Printing
Paper is invented in China around the year 100.
Woodblock printing becomes common in China in the 600’s.
1309 Papers first used in Europe.
1455 The Gutenberg Bible is completed.
1605 The first newspaper is published in Germany.
1886 The linotype machine makes printing faster
1938 Xerox machines make dry copies.
1969 Message sent from computer in different locations.
1983 ARPANET adopts the standard TCP/IP protocol.
1990 Computer Scientist Tim Berners-Lee established the World Wide Web
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs.
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