The
bigger the company, the bigger the buy, but also the bigger the
bureaucracy. They will want to vet you
and your book. If they find one thing
that contradicts their image, company philosophy, or goals, they won’t buy the
book. If they find other books more
useful and appropriate, they won’t buy yours.
Corporations
may also buy your book or use you as a corporate spokesperson if they can
utilize you to help with their image in public.
For instance, if your book discusses how to balance family and business
life a company may want to show what a great corporate environment it fosters
by having its employees get a copy of the book and also let the media know that
they are adopting your suggestions. The
media may then interview you about the book and your work with this company.
The
key to selling to corporations is certainly timing, luck, persistence, and
selling a useful book to the right individual at that company. But it also comes down to your approach. Just how will you present your book to the
company? Make sure you lead with your
credentials, to show you know of what you write, so they buy in that you are
THE EXPERT.
Then
begin to explain how you understand their needs, challenges, or goals. If you don’t come off as sympathetic to and
dedicated onto their needs they will feel disconnected from you. Lastly, talk about the book in a way that
explains you provide solutions, ideas, and inspiration. If all you do is blab on about how great the
book is, you’ll lose them. Remember the
company is not desperately waiting around to be pitched on yet another thing it
is to spend money on. It wants to hear
how you can provide a pay-off and provide ROI.
They
want to know that you will provide a great value and that nothing you say or do
in any way challenges or compromises the company’s culture or agenda. Your background needs to be super
clean nothing embarrassing or controversial about you should show up on a
Google search.
Show value, avoid problems.
“People
write the books they can’t find on library shelves.”
--George Orwell, author of 1984 and Animal Farm
“Man
builds no structure which outlives a book.”
--Eugene Fitch Ware, Poet
Brief History In Printing
Paper
is invented in China around the year 100.
Woodblock
printing becomes common in China in the 600’s.
1309
Papers first used in Europe.
1455
The Gutenberg Bible is completed.
1605
The first newspaper is published in Germany.
1886
The linotype machine makes printing faster
1938
Xerox machines make dry copies.
1969
Message sent from computer in different locations.
1983
ARPANET adopts the standard TCP/IP protocol.
1990
Computer Scientist Tim Berners-Lee established the World Wide Web
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MISS THESE!!!
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7th annual edition just released
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of 2017
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Study this exclusive author media training video from T J
Walker
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