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Saturday, May 19, 2018

Interview with author Brian J Greenberg



The Salesman Who Doesn’t Sell: A Marketing Guide To Making Money While You Sleep

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses True Blue Life Insurance, Wholesale Janitorial Supply, and TouchFree Concepts. Brian has collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman who doesn’t sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. For more info, see: https://www.truebluelifeinsurance.com.

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
I’ve been running companies online since 2003 and have seen marketing strategies change drastically. After the April 2012 Google Penguin update I saw thousands of quality companies purged from the google index and their businesses destroyed. Since that date companies must do the things that real companies do, and stay far away from black-hat link building tactics.
I believe that in order to grow your company for the long term, a customer-centric approach is required. In the book I show companies how to obtain 5 star reviews from customers and then leverage their online reputations to attract new business and shorten the sales process. I want to put an end to pushy sales tactics and terrible service and show that there is a better way.

2. What is it about and whom do you believe is your targeted reader?
This book is for current and aspiring business owners. I show all the things a company and do to build their online reputations. Online social proof benefits entrepreneurs who run online and offline businesses. These days people go online to confirm the validity of company, and your online reputation can make or break a sale.

3. What do you hope will be the everlasting  thoughts for readers who finish your book? What should remain with them long after putting it down?
I hope that readers take away that it is better for long-term business success to focus on the customer experience, rather than short term profits.

4. What advice or words of wisdom do you have for fellow writers?
The thing that separates entrepreneurs from wantrepreneurs is action. The same hold true for authors. Focus on progress, not perfection.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
I believe we are seeing the publishing industry move towards an online focus, rather than physical bookstores. This lowers the barriers to entry for authors via self publishing options. How many Twitter and Facebook followers you have is a large factor on how lucrative a publishing deal you can get.

6. What great challenges did you have in writing your book?
Everytime I went through the book I decided to add more or re-work content. I pushed back the release date of the book several times to make sure the book was as good as it can be. There is a drive to just get your work out there, though if the work is truly done well, it will stand the test of time.

7. If people can only buy one book this month, why should it be yours?
I think people know about the huge opportunity to market their businesses online, though they have no idea how to do it. People need to be cautious when choosing how and with who to market their companies. I’m here to help cut through the clutter. I understand the obstacles that entrepreneurs and business owners face when it comes to marketing their companies. I know because I’ve been through it all and found a better way—better methods for long-term marketing success.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

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