The Salesman Who Doesn’t Sell: A Marketing Guide To Making Money While You Sleep
I’ve been running companies online since 2003 and have seen marketing strategies change drastically. After the April 2012 Google Penguin update I saw thousands of quality companies purged from the google index and their businesses destroyed. Since that date companies must do the things that real companies do, and stay far away from black-hat link building tactics.
I believe that in order to grow your company for the long term, a customer-centric approach is required. In the book I show companies how to obtain 5 star reviews from customers and then leverage their online reputations to attract new business and shorten the sales process. I want to put an end to pushy sales tactics and terrible service and show that there is a better way.
This book is for current and aspiring business owners. I show all the things a company and do to build their online reputations. Online social proof benefits entrepreneurs who run online and offline businesses. These days people go online to confirm the validity of company, and your online reputation can make or break a sale.
I hope that readers take away that it is better for long-term business success to focus on the customer experience, rather than short term profits.
The thing that separates entrepreneurs from wantrepreneurs is action. The same hold true for authors. Focus on progress, not perfection.
I believe we are seeing the publishing industry move towards an online focus, rather than physical bookstores. This lowers the barriers to entry for authors via self publishing options. How many Twitter and Facebook followers you have is a large factor on how lucrative a publishing deal you can get.
Everytime I went through the book I decided to add more or re-work content. I pushed back the release date of the book several times to make sure the book was as good as it can be. There is a drive to just get your work out there, though if the work is truly done well, it will stand the test of time.
I think people know about the huge opportunity to market their businesses online, though they have no idea how to do it. People need to be cautious when choosing how and with who to market their companies. I’m here to help cut through the clutter. I understand the obstacles that entrepreneurs and business owners face when it comes to marketing their companies. I know because I’ve been through it all and found a better way—better methods for long-term marketing success.
For Self-Promoting Authors: The 2018 Book Marketing & PR Toolkit