A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, May 24, 2018
Why Your Blog Posts Receive Scant Traffic
wonder why some blog posts draw a lot more traffic than others?
there are many, many factors for why one post gets read more than others, one
thing is true: It begins with a strong
blog headline is uninteresting, not newsy or controversial, not offering
something of value, or void of a key word or phrase that would appeal to your
target reader, no one will open up the blog post. They’ll see the headline and stop there. No click. No action. No nothing.
Which headlines will provoke or get one’s
a problem or highlight what’s wrong.
an inviting question.
sex, politics, money, religion, or celebrities.
intrigue and mystery.
a shocking fact.
good blog won’t get read, shared, or engaged if the headline is dull or lacks
impact. It is just not enough to craft a
cool blog or a compelling message – competition for readers has never been
greater and people are more distracted than ever.
your blog headline isn’t a screamer, opt out for one that reads like the front
page of a newspaper.