Book Marketing Made Simple

To market a book, one should make a comprehensive plan that could include many or all of these areas:

·         Publicity and media coverage.

·         Social media.

·         Speaking and appearances.

·         Direct marketing – mailers, telemarketing,  and email blasts.

·         Advertising.

·         Networking

You will simply need to:

·         Identify your marketplace and targeted reader.

·         Figure out how to reach them.

·         Set goals (short/long-term; reachable/lofty)

·         Set a timeline to take the steps needed to reach goals.

·         Create a mission and vision statement.

·         Line up funds to invest in your marketing.

·         Hire experts to help you in select areas.

Here are some resources that may be of assistance:

O’Dwyer’s Directory of Corporate Communications

Lists communications directors of large companies and associations.

Standard Rate and Data Service

www.srds.com

A comprehensive directory of publications that accept advertising.

Periodicals About Marketing

Advertising Age

Adweek

B-to-B

Direct Marketing

DM News

Target Marketing

Sales and Marketing Management

National Mail Order Association

www.nmoa.org

Direct Marketing Association

212-768-7277

Small Business Association

www.SBA.gov

SCORE

www.SCORE.org

Encyclopedia of Associations

Directory of major industry professional associations  

https://www.cengage.com/search/productOverview.do;jsessionid=6C98E73CB49C8AA21CEE2CC4892C92C4?N=197+4294904534&Ntk=P_EPI&Ntt=14622430169837563512184559391424273208&Ntx=mode%2Bmatchallpartial

A few others include:

www.smallbusinessadvocate.com

Directory of Major Mailers 

https://www.targetmarketingmag.com/promo/creative/N15499_DMM_TM.html

Direct Marketing Club of New York 

http://dmcny.org

Did You Know?

In 2016, 62% of US adults reported they get at least some of their news from social media, with 18% saying all of their news comes from social media, according to the Pew Research Center.

Running Out Of Blog Ideas?

See www.hubspot.com/blog-toopic-generator.

Need To Find Reviewers?

www.Amazon.com/review/top-reviewers.

DON”T MISS THESE!!!

Exclusive: Book Expo Panel on Book PR Preview

http://bookmarketingbuzzblog.blogspot.com/2018/05/exclusive-best-seller-pr-strategies-at.html

Yes, this is how you get your book reviewed

http://bookmarketingbuzzblog.blogspot.com/2018/03/this-is-how-you-get-book-reviews.html

What is the payoff  for authors to getting a million clicks?

http://bookmarketingbuzzblog.blogspot.com/2016/11/one-million-clicks-on-my-blog-what-is.html

Do you think like a book marketer?

http://bookmarketingbuzzblog.blogspot.com/2016/12/do-you-think-like-book-marketer.html

How should authors sell themselves?

http://bookmarketingbuzzblog.blogspot.com/2016/12/how-should-authors-sell-themselves.html

The keys to great book marketing

http://bookmarketingbuzzblog.blogspot.com/2016/12/pain-loss-fear-keys-to-great-book.html

How Authors Can Capture The Media’s Attention

http://bookmarketingbuzzblog.blogspot.com/2018/03/how-authors-can-capture-ones-attention.html

Big Marketing Lessons From My All-Time Top 10 Blog Posts

http://bookmarketingbuzzblog.blogspot.com/2017/11/book-marketing-lessons-from-my-top-10.html

Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released

http://bookmarketingbuzzblog.blogspot.com/2017/11/2018-book-pr-marketing-toolkit.html

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”