A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, May 31, 2018
Book Marketing Made Simple
market a book, one should make a comprehensive plan that could include many or
all of these areas:
and media coverage.
marketing – mailers, telemarketing, and email
will simply need to:
your marketplace and targeted reader.
out how to reach them.
goals (short/long-term; reachable/lofty)
a timeline to take the steps needed to reach goals.
a mission and vision statement.
up funds to invest in your marketing.
experts to help you in select areas.
are some resources that may be of assistance:
O’Dwyer’s Directory of Corporate Communications
communications directors of large companies and associations.