A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Saturday, December 21, 2019
Is Your Book's Ad Irrefusable?
To persuade someone
to spend money, no matter how small an amount or how good a deal, it still takes
effort, timing, skill, and luck. But you want to advertise your book in a
way that gives it the best possible chance to sell. Here’s a quick
checklist to match your ad against:
your headline turn them onto the rest of the ad – or does it confuse them, turn
them away, or simply not excite them?
the reader understand the basic offer and subject matter within five seconds or
it need a sub-heading, and if so, does it clearly explain and entice?
your opening sentence a good connection/transition from the provocative
headline to the rest of your offer?
you give the reader a sense of urgency or imperative to act?
your ad selling benefits, not mere attributes?
you provide some kind of guarantee?
you solve a problem?
you include a visual – book cover, your photo, or a photo/illustration of
something topical and alluring?
your web site and contact information clearly stated with directions on the
action step you want them to take?
“It is the greatest
of all mistakes to do nothing because you can only do little.”
“We get the things we want when we no longer
“The art of living is
the art of knowing how to believe lies.”
“A man never
discloses his own character so clearly as when he describes another’s.”