Is Your Book's Ad Irrefusable?

To persuade someone to spend money, no matter how small an amount or how good a deal,  it still takes effort, timing, skill, and luck.  But you want to advertise your book in a way that gives it the best possible chance to sell.  

Here’s a quick checklist to match your ad against:

1.      Does your headline turn them onto the rest of the ad – or does it confuse them, turn them away, or simply not excite them?

2.      Can the reader understand the basic offer and subject matter within five seconds or less?

3.      Does it need a sub-heading, and if so, does it clearly explain and entice?

4.      Is your opening sentence a good connection/transition from the provocative headline to the rest of your offer?

5.      Do you give the reader a sense of urgency or imperative to act?

6.      Is your ad selling benefits, not mere attributes?

7.      Did you provide some kind of guarantee?

8.      Did you solve a problem?

9.      Did you include a visual – book cover, your photo, or a photo/illustration of something topical and alluring?

10.  Is your web site and contact information clearly stated with directions on the action step you want them to take?

“It is the greatest of all mistakes to do nothing because you can only do little.”

--Sydney Smith

 “We get the things we want when we no longer want them.”

--George Meredith

“The art of living is the art of knowing how to believe lies.”

--Pavese

“A man never discloses his own character so clearly as when he describes another’s.”

--Jean Paul Richter

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2016 Book Marketing & Book Publicity Toolkit

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2015 Book Marketing & PR Toolkit

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.