A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Wednesday, December 18, 2019
How To Choose The Most Effective Title and Subtitle For Your Book
you come up with a really good title for a book? InAn Influential Authorby
Gregory Diehl, this topic is explored in detail. Here are some excerpts from
seems unfair that an author can spend more time and incur greater stress while
crafting the perfect title and subtitle than they do while writing entire
chapters. Because titles are limited to
so few words, the influence of every syllable must be carefully
considered. Adding or removing a single
word can affect how attractive and saleable the book appears. If you phrase
something in a less-than-optimal way, you might ruin the title’s
memorability. If you try to stuff in too
many keywords to appeal to search algorithms, you will make your title ugly for
Write A Great Title Does
great nonfiction title doesn’t just say what’s in the book. It invokes selective
curiosity from a certain type of person by informing them about the book’s
practical benefits and the ways it will accomplish them. Newbie authors often
want their work to carry an important-sounding, hypercreative, often cutesy
label. That’s how they want the world to know them and their work. But too much
elegance in what should be a simple and straightforward title obscures the
meaning of a book. The fancy phrase you think captures your message might be
lost on other people who don’t hold the same insider perspective and
associations as you.
An effective nonfiction title and subtitle
the most commonly searched keywords related to the book’s message.
pleasant and easy to say out loud.
in the memory.
a clear picture of the book’s tone and subject.
free of obscure or esoteric jargon (unless the book is targeting obscure or
or imply what kind of readers the book is written for.
be easily confused for the name of another creative work.
curiosity and intrigue from the book’s target audience.
every other area of your book’s presentation, you shouldn’t trust solely your
own opinion about the title and subtitle. You are too familiar with the implied
meaning of your tentative title to be objective about its reception. You cannot
isolate its working from your background knowledge. The most basic title test
you can perform is to ask people, without further prompt or context, what they
think your book is about when they hear or read its prospective title. Their responses might be different than you
expect. They might have a different interpretation of the tone or intended audience. Repeat simple title tests like this with your
beta readers and other people who fit your target readership. Eventually, you
will find unity between intention and interpretation.