“Success in life and business is dictated by your ability to convey your information to others so they understand it the way you do,” says Brant Pinvidic, author of The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
Perhaps his book’s message can help you promote your book to the news media or sell your brand to the public.
His book jacket says it all:
“Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language and follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.”
Sounds simple enough, but maybe it’s not so easy to do. However, it’s necessary, so figure it out!
Pinvidic knows something about convincing others. He has sold over 300 TV shows and movies, helmed a large production company that had big hits like The Biggest Loser, and ran a television network. Sure he’s all about the Hollywood spin, but so what. He does what you do: take a product (book) and sell it (to consumers, media).
The formula, according to Pinvidic, comes down to how you answer these four questions:
1. What is it?
2. How does it work?
3. Are you sure?
4. Can you do it?
So, when presenting yourself, be ready to:
· Describe exactly what you are offering.
· Show how it works for others to achieve their goals.
· Prove why your ideas are good and validated.
· Explain how others have the ability to replicate what you achieved.
He breaks it down another way. First, conceptualize your book. Give people a proper image or vision of your book so that they can understand what it is and how it will benefit them. Next, contextualize your message. Show how it has relevance to them and their world. Lastly, actualize the concept into a reality. Prove how your book impacts them and why they need it.
He goes on to share that when you promote yourself, such as when you have a book, you should:
· Say it right (problem solved/desire satisfied)
· Say it enough (repetition)
· Say it boldly (be confident).
I leave you with a shortened version of his checklist that helps you identify what to say in your three-minute pitch:
What Is It?
· What is your unique premise/offer/solution?
· Who exactly is it for? What benefits could be gained?
· How easy is it to implement?
· How does it compare to the competition?
How Does It Work?
· How can you deliver on your promise?
· Are you taking any unsafe or costly shortcuts?
· How are you qualified to discuss this?
· How many people could this help?
· What’s your track record?
Are You Sure?
· Did a third party validate you or your claims?
· Have others succeeded with your approach?
· Why can’t your competition do this better?
· How do you know there’s a need for this?
Can You Do It?
· What have you done that’s similar?
· Why would it fail or be restarted?
· Could anything in your past ruin this?
Literary Agent Bible
Where should authors look to find a listing of top literary agents to connect with? Check out Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents: Who They Are, What They Want, How to Win Them Over, by Jeff Herman, whose literary agency has helped get over 1,000 books into print. The 28th edition, released a year ago, profiles more than 125 powerhouse literary agents and provides essential details on the Big 5 and independent publishing houses. Check out www.JeffHerman.com.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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