There is something called crisis PR, which is the art of
someone responding quickly and effectively to a major issue. When an oil rig
leaks oil, that’s a PR crisis. When a company has a lawsuit it filed
against it or it issues a product recall, a CEO ouster, or an industry setback,
PR crisis teams are assembled. There is no such thing as crisis book marketing
but I will use the term to define how every author feels.
The crisis is that you want your book to sell and to boost your career as high and as fast as you can. Start thinking of how you can do things with a sense of urgency (but not panic) -- and to get ahead of any setback or fear.
The crisis is that you want your book to sell and to boost your career as high and as fast as you can. Start thinking of how you can do things with a sense of urgency (but not panic) -- and to get ahead of any setback or fear.
If you act as if there is a crisis, you may ignite a fire to
your book marketing outreach. But don’t panic, do anything drastic or act out
of desperation. Just feel a sense of initiative and take it daily. Do some of
the things one would do to develop a crisis PR plan -- but differ your
marketing to:
1.
Draw
a comprehensive action plan (to market!).
2.
Keep
a small, trusted team of advisors to focus on your marketing.
3.
Seek
not containment of a bad story, but exposure and expansion of a good story and
positive message.
4.
Identify
your allies and seek third-party assistance.
5.
Think
short-term always, but don’t ignore a long-term strategy.
6.
Develop
a worst-case scenario response strategy. If you approach A or enlist B, or try organization
C – and all are ineffective, what’s the back-up plan? You cannot just say you
tried and failed. That’s not good enough. The goal is to succeed, no matter how
many setbacks you suffer.
Do not panic -- but act with a sense of urgency.
“Truth for us
nowadays is not what is, but what others can be brought to accept.”
--Michel
de Montaigne
“It is better to
sleep on things beforehand than lie awake about them afterwards.”
--Baltasar
Gracian
“There are no gains
without pains.”
--Benjamin
Franklin
“It’s better to write about things you feel than about things you know about.”
--L.P. Hartley
“An opening line should invite the reader to begin the story. It should say: Listen, Come in here. You want to know about this.”
--Stephen King
“Metaphors have a way of holding the most truth in the least space.”
--Author Unknown
“Creativity requires the courage to let goof certainties.”
--Erich Fromm
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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