Wednesday, June 20, 2012

Overexposed Books Can Cost You Sales

Who is buying the book, What Really Happened, by Rielle Hunter, the famed mistress of scandalous former Senator John Edwards?

First question: Why should you or anyone care about the disgraced senator at this point?

Second question: How truthful is a one-sided story from an accused liar and cheater?

Third question: Hasn’t the story been told by the press already? Isn’t it being told in the media, right now, for free?

The author, whom some say is profiting from her ‘crime,’ is going to be on 20/20, The View and Nightline within the week of the book’s launch on June 26th. The book’s contents have already been leaked to the media. I really wonder who is going to buy such a book.

Many authors would kill for the publicity this book is generating but I would think the exposure, though it drums up curiosity about the book, can hurt sales as well. How much is left in the book that the media has not brought to light? Sometimes, too much PR is a bad thing.

Interview With Cheryl Kaye Tardif, International Bestselling Author & Publisher Of Imajin Books

1.      What is your new book about? My latest book is actually nonfiction and it’s a marketing book designed to help other authors navigate the waters of the Amazon KDP Select program. It’s called HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE EBOOKS. In actuality, I should have called it How I Made Over $91,000 in 5 Months Selling My Kindle eBooks as that was my income for the first 5 months of this year. I’m very happy with this book, but it is a far stretch from my international bestselling suspense novels that I am best known for.

2.       What inspired you to write it? After earning such a high amount for the first time in my career as an author, I knew I needed to share what I’d learned and how I succeeded at promoting my novels to this level. I’ve always been one to help other writers, so this book came quite naturally.

3.      What was the writing process like for this book? I started with a brief outline, something I never do with my fiction. Then I rearranged each topic so it flowed in a natural progression. Then I listed details. Once finished this, I began to write each chapter, starting from the beginning and working to the end. Because I was focused on a tight topic, it was much easier to write this book than I first thought it would be. When it was completed, I researched for the resource list at the back and included valuable websites that will promote Kindle ebooks for free or a small charge. This was a fast write. Anyone who knows me will tell you I have marketing in my blood.

4.      What are the rewards/challenges of writing in your genre? Rewards come in all shapes, from fan mail/email to positive reviews posted on a site, from emails letting me know one of my novels has been selected as a book club read to inquiries from film producers/directors, to discovering that one of my books has changed someone’s life—for the better. There are always challenges when writing suspense. First, the competition is fierce, so I strive for unique characters, story and setting—anything to make my book stand out. Research can be a bit daunting at times, but once I immerse myself in it, I’m fine and I thrive on learning something new. Of course the biggest challenge comes when it’s time to market a new book. But I’m an “idea person” and always come up with something.

5.      What advice do you have for struggling writers? There are 4 things every struggling/aspiring writer must do: 1. Learn everything about writing—and DO it. 2. Learn everything about publishing—and DO it. 3. Learn everything about marketing books for today’s market—and DO it. 4. Never, ever give up!

6.      Where do you see book publishing heading? Right where I’m going. eBooks are taking over the industry. This is our future and it’s already here. My publishing company, Imajin Books, publishes with today and the future in mind. No old-style publishing for us. Publishing is one of the oldest industries and one that has made little changes up until about 5 years ago. Other companies that break away from the old legacy publishing style and forge ahead into today’s technologies will succeed. Those who refuse will die a slow death.

For more information, please consult: and

FREE: Media  Trainer TJ Walker presents an hour long audio on media training for authors.

Have You Seen These Recent Posts?

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person.

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