Tuesday, September 30, 2025

How Do You Sell More Books?



Authors and publishers should come to see their book’s readers as clients and market efficiently to them. A book, though special, is a product, just like a pair of shoes, television set, pizza, or a hammer. Once you set a book that way, you will have a clearer mind when selling it.

 

Start to answer these questions:

 

·         Who are your targeted clients (readers)?

·         Where can they be found – online, in-person, elsewhere?

·         How will they perceive what you are offering?

·         When are they likely to want or need such a book?

·         Why is your book better than the other options available?

·         How will you engage with them?

 

Begin thinking about developing these multiple strategies simultaneously:

 

·         Advertising strategy

·         Social media strategy

·         Web site strategy

·         Speaking strategy

·         Direct marketing strategy

·         Networking and partnership strategy

·         News media and book review strategy

·         Distribution and pricing strategy

 

How will you communicate with your potential client?

 

·         Email newsletter

·         Blog

·         Podcast

·         Social media posts

·         Postcard mailed

·         Flier handout

·         Speak at an event

·         Referrals or repeat customers

 

Will you offer deals and incentives, such as:

 

·         50% off the cover price

·         Buy one, get one free

·         Package your book with someone else’s

·         Free if they bring you a paying customer

 

Entertain giving out free books so you can:

 

·         Build word-of-mouth

·         Obtain book reviews

·         Draw people’s attention to your backlist

·         Use the book as a lead-in to sell other services or products

·         Establish your brand

 

Lastly, have you considered these other factors?

 

·         Outsourcing marketing tasks that you lack the time or skill or know-how – or the interest to perform well

·         Have a detailed short – and long-term book marketing plan

·         Be organized, focused, and invested in what you do

·         Use a customer relationship management tool (CRM) to build up a mailing list or database of potential clients – try MailChimp, SalesForce, InfusionSoft, or Aweber.

 

Being an author is being an entrepreneur. You wear many hats and must take ownership of your book’s fate. Now you get out there and get some customers!

 

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.7 million pageviews. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

Monday, September 29, 2025

Interview With Children's Book Author Alison Bellringer On Her New Book



 

1. When did you first become a children's author and how long have you been involved in the world of publishing? I began penning short stories to share with friends and family since well before leaving school, and creative writing has been a subject that’s interested me for almost as long as I can remember. My first book was published in February 2022 and was quickly followed by several others, now with the soon-to-be release of my 10th having just been finalized.

 

2. Are you able to share with us some of the highlights from your creative journey? There have been a few stand out moments during the last couple of years, but the two most remarkable instances were when a couple of my earlier books received the following endorsements: The Bronson Escapades is now a Silver Recipient of the Mom’s Choice Awards® honorary seal of excellence, and The Wolf Cub is a 2nd place winner of the Royal Dragonfly Book Award Competition of 2024 in both the ‘Education’ and ‘Coffee Table & Gift Books’ categories, in addition to obtaining Honorary Mention in several others: Best Cover Design, Children’s Chapter Books, Middle Grade Fiction, and Animals/Pets. It is both encouraging, as well as inspiring, for my writing to be given such incredible recognition like these awards, and I am certainly grateful for each opportunity to keep sharing my work with more and more people.

 

3. What are some common themes or key topics generally found in your writing? I always try to include worthwhile examples in my stories that illustrate high levels of moral code, such as deepening the relationships between various characters and advocating for a greater degree of loyalty, as well as accepting responsibility for specific actions or behavior. Other recurring ideas contain elements of problem-solving, honesty, not judging others merely by appearances, overcoming challenges, being courageous in difficult situations, caring for those in need, and freely offering compassion or kindness to everyone in equal measure.

 

4. Who are your books chiefly aimed for? My main focus as a children’s author is to create engaging chapter books for those who are able to read simple plot-lines on their own, seeking to help them grow in confidence and learn about real-life issues, even within fictional settings. This makes my books suitable for just about any age between the average range of 8-14 years, which effectively covers all the intermediate or middle-grade reading levels, although slightly younger children would also be able to enjoy these stories with the appropriate amount of assistance.

 

5. What are some of your long-term goals and what are you really hoping to achieve with these books? One thing I’m especially hoping to do long-term is to present a wider range of available material in this age-bracket that will incite younger readers to embrace the same aforementioned moral qualities in their own day-to-day lives. I have never been particularly interested in the number of sales made, but would like to leave a lasting impression on each reader, enriching their understanding of the real world and encouraging them to think outside the box and break through any perceived boundaries or obstacles. Another goal is for each book to become a strong beacon of hope to others, especially being a relatable source of ready inspiration to those who may be struggling in ways similar to certain characters or situations as depicted in my stories.

 

6. What are some of the challenges you've faced in getting your books in front of the right audience? Because I live in a reasonably small country (New Zealand) there are simply far less opportunities available for me to connect face-to-face with relevant audiences or potential readers of my books without there being some degree of travel involved, and this can be particularly challenging as a young author still trying to get firmly established in my chosen genre. To get my work out there, while continually attempting to increase awareness for the type of content that I’m promoting within the pages of these books, I have to rely heavily on raising my online presence through social media or other long-distance means in order to keep growing my following and retain at least some level of interest on a steady basis. Applying for awards or entering relevant competitions can be helpful, but these options are not always affordable when being hosted overseas or if the cost is set in other currencies that have higher exchange rates or may include additional fees.

 

7. What sort of feedback have you been receiving so far? All of my books, aside from the latest few that are still quite new, have been getting very positive reviews, of which I am most appreciative. These vary from professional, independent sources to satisfied parents or teachers, and even some of the ecstatic children themselves, who have each provided me with some excellent feedback on their reading experience and outlined different areas of my writing that were especially valued or enjoyed. The following excerpt is one of my favorite comments and really does convey a wonderful picture of what my stories are about: “… The Wolf Cub is a gentle, sweet story about friendship and kindness, great for teaching readers about community and care.” – The Children’s Book Review, 2024.

 

8. Have you got anything new on the go at the moment? Yes, almost always! I have actually just started a new series called The Horses of Saddlers Ranch which is my take on the classic ‘horse-loving/pony-mad teenager’ concept and the unique bonds that they form with these majestic, four-legged animals. Each consecutive book in the series is titled after a different horse and follows the adventurous lives of Coral Johnson and her friends while at her parents’ busy cattle ranch. Book One is a very recent publication, while Book Two is set to be officially released sometime next month. The third book of the series is still in the early stages of production and I have high hopes that after that there will be a few more installments yet to come…

 

9. Where are your titles available and how can others connect with you as the author? Each title should be available in both paperback and ebook formats from most major online retailers, including Amazon and Barnes & Noble, or can be purchased directly from the publisher (Austin Macauley). Anyone who wants to find out more could check out this website https://alisonbellringer.ampbk.com or even follow my dedicated author page on Facebook to send messages and stay up to date with news https://www.facebook.com/profile.php?id=61564826494439.

 

10. Before we go, what are a few more interesting facts about yourself that we can leave our readers with? (A). Along with being an author, I am also a hobbyist photographer and several of my book covers feature images I have taken myself. (B). I enjoy reading historical fiction, Regency novels, and an endless number of animal stories! Oh, and lots and lots of children’s books… (C). I must have a tendency for collecting musical instruments because my room seems to be full of them for some reason…

 

About the Author: Alison lives in a small town in New Zealand and always enjoys exploring her creativity when putting pen to paper, so she is thrilled with any opportunity to share her love of writing with others, especially through the art of now being a published author. She also spends a lot of time with her pet dog Smoky, a Labrador x Huntaway, teaching her tricks and taking her for walks. Alison has been playing the trombone since about 2010, euphonium from mid-2019, and always likes getting together with a few friends to ‘make a joyful noise’ sharing music, which is when her rather varied instrument collection definitely comes out to play.

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 5,000,000 pageviews. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

Saturday, September 27, 2025

Celebrate World News Day With Support for Journalism


 

World News Day is an annual global celebration held on September 28 to highlight the importance of quality, fact-based journalism and its key role in a thriving society. In an era where free speech is under attack and respect or even an acceptance of the legitimacy of the news media is at risk, we must protect those who seek t report the news with honesty, integrity, and without bias.  This day also coincides with the UN's Universal Day for Access to Information.  

 

We already live in a world where information can’t be trusted, not even videos, audio clips, eye witness accounts, or traditional news media outlets, and certainly not social media or what we receive from random texts and emails. Lies, distortions, fake news, bias, conspiracy theories, incompetence — take your pick. Now add the threat of AI to that.  



All information is potentially compromised because it is based on the corrupted data and biased programming that is fed into its design. Any reliance on AI, in its current state, can be hugely dangerous for society. The Terminator movies serve as a good instruction manual for the dangers of computers and robots taking over the world. 

 

Can books survive in a world where truth is not believed, and opinions, unproven allegations, and rants gain currency over facts? 

 

Can books hold currency in a society no longer grounded on a common foundation of reality? 

 

Can books be viewed as being above the content quality and veracity of our mass, news, and social media? 

 

Sadly, the Information Super Highway thus far, has had mixed results in educating and informing the masses. Lies spread as easily as truths.  Many people lie sometimes to some degree. Perceptions are distorted. Observations can be clouded. Interpretations can come from incomplete information. Opinions are spoken as if facts. Memories can fail us. Hoaxes and hacked databases are everywhere.  

 

What are we to do? 

The list goes on: Incompetence in collecting data, hacked content, misperceptions, incorrect analysis, bias, and a conflict of interest in the sharing information.   

We need to support and honor traditional journalism and support the protection -- and economic viability -- of the news media


 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 5,000,000 pageviews. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

Friday, September 26, 2025

Why Are People Buying Your Book?

 

 

Do you know why someone will buy your book? Are you aware of whether your book is one they feel they need and want, one that they desire, or one they are open to trying? Have you a sense of what type of reader you are targeting?

 

Authors write books out of a passion for the subject, a love of the writing craft, to impact people’s lives, to change society, to entertain, enlighten, educate, or inspire, or to use a business card to gain something else, such as the sale of a service or product or to build one’s brand. They may write as a passion project or to leave a legacy. But that’s why an author wrote a book, not why others will buy it.

 

So, why will people buy your book?

 

First, be aware of the obvious. People won’t buy what they don’t know exists. Every book needs a marketing boost for discoverability.

 

Second, they won’t buy what is out of their price range, exceeds the competitive norm, or can be found for free somewhere else.

 

Third, they buy based off of third-party validation from book reviewers, testimonials, or book awards. Other people need to test it and say it is very good.

 

Fourht, they see the book in places they respect, such as in a bookstore, featured on a popular podcast, advertised on their Facebook feed, or spoken of by an influencer.

 

Fifth, they buy books with attractive covers, titles that make sense, and that are packaged well (typeface, font, paper stock, images used, length).

 

Sixth, when you can differentiate the unique selling proposition, and convey this with your origin story, people are more apt to buy in. Sharing why your book was written and how you are perfectly positioned or qualified to write it will help move people to take an action step.

 

Seventh, people buy from people they know and trust. Word-of-mouth is powerful. To get it, your book must be exceptional and in the hands of many people.

 

Eighth, people don’t buy in a vacuum. They compare it to competing books in that genre, to other books outside that genre, and to other forms of content, such as films, plays, music, television, social media, web sites, etc.

 

Lastly, people buy from people they like. They may like how you sound or look. They may like whatever demographics that are associated with you (gender, race, religion, nationality, age, etc.). They may agree with your political views or connect with you on a personal level. If you sound knowledgeable, authentic, confident, or compassionate, you may also score points with your potential reader–consumer.

 

Know why people are buying your book and play those things up. Ignore your weaknesses or drawbacks – there is not much that you can do there. It doesn’t even matter if 90% of the people don’t know your book exists or don’t like it even if they are aware of it. Just focus your efforts on the pool of people who are best positioned to be your customers.

.

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.7 million pageviews. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum