It
is not lost on me that I get paid to, in part, read books and learn about the
world. Sure, I actually get compensated
to promote books to the media and develop author brands, but along the way I
come across knowledge, experiences, and ideas from a wide variety of books and
author discussions.
Promoting
books and authors is far more rewarding and interesting than calling upon my
marketing skills to hawk products and services of big corporations. Do I really want to peddle some useless
widget or the latest model of an SUV?
Will I feel like I’m serving a higher purpose by making sure a food
chain gets some media coverage for introducing a new doughnut?
When
marketing books it is a similar feeling to promoting a non-profit. There’s a higher purpose involved. I feel like I make the world better when
informing them of positive messages, empowering visions, and the transferring of
knowledge. Not all books are important
or even entertaining, but promoting words, ideas, and human experiences is such
a wonderful and useful experience. No
one’s life is changed by hearing about a commercial product, but many people
may act or think differently after hearing about a book or heeding an author’s
advice.
Sometimes I worked with authors who turned out to not be so interesting, helpful, or even truthful. Not all authors are good people nor are their books useful. But that’s life -- there is good and bad in every field.
Some
of the authors I’ve worked with – and the sum exceeds well over a thousand –
have inspired me, made me think differently, helped me change a habit or
encouraged me to do better, be more and become whom I was meant to be. I’ve been given guidance on diet, healthcare,
finances, legal matters, parenting, coaching, travel, communicating, home
buying, grieving, relationships, sex, religion, politics, and just about every
aspect of life. What a wonderful way to
earn a degree in living!
Of
course, it’s a two-way street. I’d like
to think I imparted wisdom-- about life and book publicity – to all of those whom
I’ve helped over the years. We learned
from each other and grew wiser for it.
Life’s about the people you meet, the experiences you have, the books
you read, and the flow of your imagination.
By working with writers, I’ve
been able to give and receive simultaneously.
Recent Posts
What Does It Really Take To Hit A Best-Seller List?
10 Ways To Effectively Approach Book Publicity
Why do some authors refuse to pursue achievable and productive
media coverage?
Interview with best-selling author Tess Gerritsen
These are the choices authors must make
An author primer on how the news media works
10 Lessons For Authors-Turned-Bloggers
12 Big Threats to Free Speech
Can you market your book for five
minutes a day?
Does Your Subject Line Stink?
Should authors Use Twitter or Facebook?
Do You Promote Your Book Outrageously?
Your 2017 Complete Author Book Marketing
& PR Toolkit
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.