Promoting
and marketing a book takes many skills, a lot of time, some money, and a
handful of resources. But it also
requires a certain mental approach, one that allows you to stay focused and to
act with perseverance – even in the face of rejection.
Here
are some traits needed to succeed as a book marketer:
1. Act
with a sense of urgency. No reason to
put off things that you should be doing now.
2. Be
detail-oriented. The small things count.
Do all the things and take all of the steps one needs to achieve.
3. Constantly
reach out to potential media, sales opportunities, or speaking
engagements. It’s a numbers game -- the
more you send out, the more will come back in your favor.
4. Prioritize
your efforts. Have your eyes on the
target – you have A’s, B’s, and C’s.
5. Diversify
your approach. Think news media – TV,
radio, print. Think digital media –
bloggers, podcasters, online reviewers.
Think social media – Twitter, Facebook, You Tube, Instagram, Pinterest
and Linked In.
6. Go beyond
the media. Think speaking engagements,
participation in conferences, and networking with others.
7. Never
give up. Keep pushing, keep trying. Switch up methods, pitches, or timing. Something will work for you.
8. Don’t
let your ego drive you – and blind you.
Yes, be proud and set goals that are achievable, but don’t delude
yourself into thinking you deserve to be at a high level of media exposure when
in fact you don’t necessarily warrant such coverage. Extend yourself and reach far, but don’t
burden yourself into thinking you should be somewhere that you’re not.
9. Be
open to help and seek advice. We can do
a lot on our own, but we always achieve more when we collaborate and unite.
10. Look
to work with other writers. Team-up with
fellow writers and share ideas, experiences, and resources. You are not competitors.
Writers
can easily feel frustrated, depressed, angry, or even alone when they get
rejected and run into walls but book marketing can be something that they excel
at. A new frame of mind and a healthier
approach to book publicity can invigorate you and give you a needed boost. Every day is a new day with fresh chances to
make your dreams come true. Believe in
your abilities, trust in your creativity, and take the initiative to get the
media exposure you feel you deserve.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in
Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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