A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Saturday, June 10, 2017
Should More Authors and Publishers Release Audiobooks?
more authors and publishers issue an audiobook version of their books?
to the sales reported for audiobooks the answer is a resounding yes.
Audio Publishing Association says sales revenue from audiobooks rose by 18.2%, from 2015 to 2016. Sales totaled 2.1 billion dollars.
sales rose dramatically – by 33.9%- to 89.5 million. Ssales reported were based
on 20 audiobook publishers. The number of titles from these publishers is
booming. There were 43.1% more
audiobooks published last year than in 2015, topping 50,000 for the first time
downloads take the lion's share, accounting for 82.4% of all audiobook sales -- up
from 76.8% a year ago.
there’s room to grow. 76% of Americans
didn’t listen to a single audiobook in 2016, according to a study by Edison
Research. The market is far from
add another sales channel for authors.
The content already exists – why not do an audiobook? People consume books in all formats and
fashions. To meet the demand of
consumers, authors and publishers should issue audiobooks for new books and
even some backlist titles.
the popularity of podcasts, it’s no surprise that audiobooks are growing. Further, with the ability of consumers to
easily download an audiobook to any device, 24-7, you can see why audiobooks
are growing. They offer an element of
theater – you don’t have to watch or read, just listen. Audiobooks are perfect for vacations, travel
time, exercise, and when running errands.
Sometimes we need to restores eyes and music or radio talk shows don’t
captivate u like audiobooks.
owned by Amazon, appears to dominate the audiobook market. The most popular audiobook genres in 2016,
according to goodereader.com, were mystery, thriller, romance, and
where do you go produce an audiobook?
Audiobook Creation Exchange.
distribution outlets include:
estimates an audiobook could be produced, recorded, proofed and mastered for
growth area would be translated audiobooks. Why not do one in Spanish, Chinese
or some other popular language? You can
then sell your audiobook overseas or to Americans who prefer non-English
is the new Wild West. It will become saturated at some point, but right now
it’s ripe with opportunity.
How can authors make good use of their network to sell books?