This
is a loaded question. It is not
necessarily one vs. the other, though an author doesn’t have endless hours to
be active on every social media outlet, and there are many to choose from
including: Twitter, Facebook, You Tube, Instagram, Pinterest, Google+, Linked
In, etc.
Maybe
the first question writers must confront is:
Should I be on any social media sites?
Then
it is, Which ones? Should determine they need or want to be on at least one
such site.
In
the end, an author has to determine an overall branding strategy – and determine how much
time or resources will be devoted to each of the things they could be doing, including:
·
Social
media
·
Traditional
media
·
Blogging
·
Podcasting
·
Video
broadcasting
·
Seminars
·
Webinars
·
Mass
mailings
·
Telemarketing
·
Event
appearances
·
Advertising
Inevitably,
it can come down to choosing Facebook vs. Twitter. So, which one should an author choose?
The
first answer is both, but one will need to determine if one gets a lot more more of their time
than the other.
The
second answer is to completely immerse yourself in one of them and ignoring each other, though it seems like they work hand in hand with each other.
The
choice comes down to:
·
Which
platform does the writer find to be easier and more fun to use?
·
Which
one leads to more book sales and allows for the building of a bigger, more
meaningful network or following?
·
What
do the writer’s readers and fans prefer as a place to communicate and take in
information?
The
statistics show that Facebook is way bigger and faster-growing than Twitter:
·
72%
of adult Internet users are on Facebook; only 23% are on Twitter.
·
Only
1 in 9 online adults 50 and older use Twitter.
·
FB
has 1.13 billion daily active users; Twitter only has 313 million monthly users.
·
FB
has the most engaged users – 70% log on daily, including 43% who do so several
times a day.
Whether
you choose FB, Twitter, or other platforms – or a combination of several of
them – or none at all, the key to
building an author brand is to find the marketing vehicles that works best for
you.
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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