A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, June 2, 2017
A Model Plan For Growing Literacy
York City is spending 1.4 million dollars to boost summer reading for nearly
30,000 students by donating some 350,000 books. The books will go to
children in kindergarten through second grade in about 100 schools in four low-performing, high-need areas. They were
the first schools in the city to get literacy coaches this academic year. This is a plan that should be replicated
throughout the country!
financing and stewardship of the program is imperative for its success, but
corporate sponsors can be a help too.
Even more important, authors and publishers can play a big role here.
beautiful thing about a program like this is that these books can have a long
shelf life. Each student that receives a
dozen books to read over the summer can, theoretically, share them with
libraries or other students so that the gift of giving keeps giving. Further, kids can trade books with one
another so that they get to read even more books.
is not only needed for our country’s economy to grow, but for the functioning
of every American. With literacy, the
masses will not only thrive at work and navigate daily tasks, they can enjoy the
act of reading and all of the pleasure it can deliver.
publishers always have leftover copies of books that didn’t sell. If they can donate those books – or sell them
at a dirt-cheap price to city governments – a fresh supply of books can be made
so many authors, especially self-published ones, can do the same and make their
books available for free or inexpensively so that underachieving or under-privileged children catch a break.
and authors will build up a positive reputation and goodwill within the
communities they serve. In fact, they
may find they will build loyal readers and consumers as a result.
from donating books, writers and those in the book publishing industry can
lobby others to also donate books.
Additionally, they can volunteer their time to coach and educate
book publishing industry can make a huge difference in the reading lives of a
whole new generation. And it
should. Not only will the world be a
better place for it, the book industry will directly benefit from expanding on
the number of consumers who can eventually buy their products. It’s a win-win
situation. I just donated over 125 books to a library in a neighborhood that is in flux. Do you have anything to give?