Interview with author Steven Heller

Graphic Design Rants & Raves

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?

I write books. That’s what I do. I’ve always loved the form and the process. This book could possibly be a website or app, but the book is a more tactile tool.

2. What is it about and whom do you believe is your targeted reader?

Teaching Design is about “teaching design”. It’s pretty clear. These are syllabi that may inspire design teachers to include some or all of the characteristics and tools into their own teaching.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?

I hope they will think more seriously about what and how they teach.

4. What advice or words of wisdom do you have for fellow writers?

Find a good idea. Do your homework. And make certain you have an audience. Then think of how the book can be expanded to other platforms.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?

Books are not going away. Publishing will embrace more media, but books are not anachronisms.

6. What great challenges did you have in writing your book?

Finishing it. Then getting it publicized. There are hundreds of ways to sell a book and hundreds of ways to fail.

7. If people can only buy one book this month, why should it be yours?

It has to be the one they need. This is not a book for pleasure, it serves a purpose, therefore the reader has to know what that purpose is.

Steven Heller is cochair of the MFA Designer as Author program, and the Special Consultant to the President for New Programs, at New York's School of Visual Arts of SVA. He writes the Visuals column for the New York Times Book Review, a weekly design column for the Atlantic online, and is a contributing editor to Print, ID, EYE, and Baseline magazines. He is the author, editor, and co-editor of more than 170 books on design and popular culture. He lives in New York City. For more info, see: http://allworth.com/allworth/allworth/titles/12527-9781621535362-graphic-design-rants-and-raves

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."