Tuesday, February 6, 2018

Audiobook Sales Continue To Soar

The Audio Publishers Association in 2017 noted audiobook sales grew by 20% from the prior year, revealing a trend of three straight years of strong growth.  Further it notes that one in four Americans say they have completed at least one audiobook in the past year.

The APA’s Michelle Cobb is encouraged by a number of stats from a recently conducted survey.  Behold:

·         Audiobooks are gender neutral. 48% of listeners are men and 52% are women, but of those last year who listened to four or more audiobooks, 56% were men and 44% women.

·         48% of listeners are 35 and under, meaning the new generation could spark a revolution.

·         Audiobook sales totaled over two billion dollars last year.  There seems to be a link between podcast listeners and audiobook listeners.

·         The average number of books consumed annually by anyone who listened to at least one audiobook is 15 books (print and audio combined).

·         The smartphone appears to be the most popular form of consuming audiobooks, but listening at home is more popular than listening on the road, by plane or outdoors.

·         Lastly, of all the activities people can do while listening to audiobooks, such as working out, driving, cooking etc. not doing anything but listening was the preferred method.

June is Audiobook Month, but there's no need to wait until then.  Try one.  It can be theatrical and fun.  Give your eyes a break.  Relax and let the story be told to you.  Listen on vacation, on your work commute, or with your family.  Listen, while you walk, workout, or garden.  Audiobooks allow you to experience the written word in a whole new way.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. 

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