Tuesday, February 27, 2018

Is It Time For Book-Themed Greeting Cards?

This past Valentine’s Day my family exchanged cards.  Growing up I only thought of the holiday as one for lovers to celebrate -- married couples, people in relationships, or young daters.  But my wife likes to give cards to our kids and wish others a Happy Valentine’s Day.  A pattern developed amongst the cards that were shared -- they all had a dog-theme. We love dogs.  It made me think:  Why don’t we have book-themed cards?

Imagine a line of greeting cards built around books? Wouldn’t it be nice to wish people a happy birthday, Mother’s Day, Christmas, or Valentine’s Day with a card that featured visual or written content tied to books?

The messages could be humorous, celebratory, loving or tributary. Perhaps they reference specific authors, genres, eras, books, or a play on words that only the book-loving wordsmith could appreciate.

A separate line of cards can exist for kids, starting with ones that feature their favorite characters, quoted lines from best-selling books, and messages of happiness that link to a specific book or series.

Perhaps these cards can look different from standard ones.  When you open it up it won’t just have a message on the inside; it’ll feature an insert of four to eight pages, simulating a book and providing additional content and the reproduction of images.

I can see some of the cards now:

“Happy birthday to a special boy.  May this day be as special and wonderful as a Harry Potter book!”

“Happy Valentine’s Day to someone I want to share my wildest fantasies with – and go 50 Shades of Grey on!”

“Merry Christmas to you and your family.  May you give the gift of the Bible to others.”

“Happy Mother’s Day.  May you enjoy your special day by living out the virtues of the book, Scream-Free Parenting.”

Greeting cards cover the gamut of special moments – and so do books.  Our written stories are a treasure that reflect the benchmarks of life that cards try to observe.  Why not inject some quotes from Twain or Shakespeare, share references of modern best-sellers or shine a positive light on our model children’s book characters and heroes? 

The gift of greeting cards is wrapped in their touching messages.  Let’s encourage the use of book-related references for our cards and we’ll deliver the gift of spreading the word  about something we all love.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."

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