This
past Valentine’s Day my family exchanged cards.
Growing up I only thought of the holiday as one for lovers to celebrate -- married
couples, people in relationships, or young daters. But my wife likes to give cards to our kids
and wish others a Happy Valentine’s Day.
A pattern developed amongst the cards that were shared -- they all had a
dog-theme. We love dogs. It made me
think: Why don’t we have book-themed
cards?
Imagine
a line of greeting cards built around books? Wouldn’t it be nice to wish people
a happy birthday, Mother’s Day, Christmas, or Valentine’s Day with a card that
featured visual or written content tied to books?
The
messages could be humorous, celebratory, loving or tributary. Perhaps they reference
specific authors, genres, eras, books, or a play on words that only the
book-loving wordsmith could appreciate.
A
separate line of cards can exist for kids, starting with ones that feature
their favorite characters, quoted lines from best-selling books, and messages
of happiness that link to a specific book or series.
Perhaps
these cards can look different from standard ones. When you open it up it won’t just have a
message on the inside; it’ll feature an insert of four to eight pages, simulating a book
and providing additional content and the reproduction of images.
I
can see some of the cards now:
“Happy
birthday to a special boy. May this day
be as special and wonderful as a Harry Potter book!”
“Happy
Valentine’s Day to someone I want to share my wildest fantasies with – and go 50 Shades of Grey on!”
“Merry
Christmas to you and your family. May
you give the gift of the Bible to others.”
“Happy
Mother’s Day. May you enjoy your special
day by living out the virtues of the book,
Scream-Free Parenting.”
Greeting
cards cover the gamut of special moments – and so do books. Our written stories are a treasure that
reflect the benchmarks of life that cards try to observe. Why not inject some quotes from Twain or
Shakespeare, share references of modern best-sellers or shine a positive light
on our model children’s book characters and heroes?
The
gift of greeting cards is wrapped in their touching messages. Let’s encourage the use of book-related
references for our cards and we’ll deliver the gift of spreading the word about something we all love.
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Brian
Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
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@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
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IBPA’s Independent. This was named one of the best book
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