Tuesday, February 13, 2018

We Need 50 Shades of Grey For Other Genres

Nine and a Half Weeks by Ingeborg Day
Belle de Jour by Joseph Kessel
The Kama Sutra.
The 120 Days of Sodom by Marquis de Sade
The Story of O by Anne Desclos
Lolita by Vladimir Nabokov.
The Joy of Sex by Alex Comfort.
G. by John Beeser
Tropic of Cancer by Henry Miller

Which ones were as erotic or important to both the book world and the sex lives of their readers?  The latest in a long line of sexually charged books was the Fifty Shades of Grey trilogy by E.L. James.

With the opening weekend of Fifty Shades Freed seeing the third film land at No. 1 the box office, it’s obvious America loves its smut.  The film, based on the best-selling book, completes the story that has become a symbol of empowerment for women to enjoy erotica, buy sex toys unabashedly and to see themselves as masters of bedroom kink.  Few books can transform our views and habits as the breakthrough series by James.

We need more books like Fifty Shades of Grey, not to support the nation’s unquenchable thirst for legitimized porn, but for them to truly become the leaders of a genre. We need a new genre-king for science fiction, diet, business, parenting, etc.  So where are the mega leaders of these genres for today’s America?

The thing is you can’t just manufacture a new leader in a genre. A book has to tap into something that’s ready to be taken to the next level.  It has to enthrall us – with its style, content, dialogue, views, and emotional drive.

No ad campaign or media junket can force the nation to adopt a book as a genre-buster the way readers flocked to make 50 Shades its erotica king.  In fact, the self-published, print-on-demand book that came from another country and succeeeded against all odds.

Though books can jump to prominence through a manufactured marketing campaign, a book can only elevate to the top – by a wide margin – and sustain a level of superiority for a duration of time by offering something great, unique or new. 50 Shades is a dominating force that is unrivaled in other genres.

Will you pen not just the next best-seller, but a true genre-defining leader?  Can you get enough support, luck, and critical acclaim to make your book a once-in-a-generation success?

Maybe you write what you know, what you’re passionate about and you find your readers through word-of-mouth naturally.  But will you sell tens of millions of copies and redefine your genre?  Many genres are due for a massive changing of the guard.  Go for it!

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."

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