As
of this writing I dropped about 15 pounds.
It was long overdue, so I’m not rushing the process. But I have modified my diet – the quantity
and quality of what I eat. I also am
exercising more and even joined a gym.
My goal is to get healthy and not just to slim down to fit into an
outfit for an event or to merely look good.
I want to feel good. Is going on
a diet similar to the process an author undergoes to promote his or her book?
The
first similarity is that most authors wish they didn’t have to dedicate time or
resources or mindshare to marketing in a book.
They just want to write freely, unencumbered of the responsibility to
brand their work. The same is true of
dieters. Everyone wishes they could eat
what they want, when they want, free of concern over weight, health and
energy. No one wants to have to work out
on a scheduled basis.
The
second analogy between dieters and book marketing authors is that they require
discipline to succeed. To lose weight
and maintain that loss, one has to be disciplined and focused. So too, does the writer have to be
disciplined in his or her approach to marketing a book. You can’t cheat today and work at it only tomorrow. It’s a forever thing and a new
way of life for many to diet or market a book.
Third,
authors and dieters need to handle setbacks, rejections, and slipups without
fully falling off track. They need to
stay motivated and receive emotional support so they can muster the will to
confront the daily changes of limited caloric intake or handling rejections
from the news media.
Fourth,
authors and dieters need professional guidance and resources to succeed. Though one can go on a diet on their own, it
would help to consult books about weight loss and working out. Authors, though they can promote their books
on their own, would benefit from utilizing a book publicity firm or at least
attending seminars, reading books about book marketing, and consulting a book
marketing coach. To do things on your
own you may need the advice and support of the pros.
Fifth,
there will be ups and downs on the road to long-term success for both the dieter
and the author. They will need the
resolve to see the long-term picture and not get flustered by natural, short-term setbacks. Many dieters will
come upon a week where the scale ticked up.
Many authors will have days and weeks where social media followers
remain flat or news media rejections pile up.
Stay the course and make necessary adjustments. What worked for you yesterday may no longer
hold true tomorrow. Practice good habits
but always seek to improve upon them.
Sixth,
another good comparison between dieters and authors is that both feel great and
exude confidence when they make advancements.
New opportunities will open for the slimmed down and the highly braded
author. Success begets success. You can rise above your current
circumstances, change your behavior, refocus your mindset, and find new ways to
reach your goals.
The
behavior and psychology employed to lose weight or promote a book can cross
over into other areas of your life.
Indeed, your success in one can be infectious to other facets of your
being. Maybe you improve your parenting
abilities, your relationships with others, or your bottom line. Suddenly you see a path to overhauling your
world and giving yourself a boost to make needed changes.
Maybe
by promoting a book – or going on a diet – you might just change your life and
the universe around you.
DON”T MISS THESE!!!
The
interview with PEN America
16 ways
to work with a book publicist
38
groups writers should connect with
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
How do authors get on TV?
Study this exclusive author media training video from T J
Walker
Brian Feinblum’s
insightful views, provocative opinions, and interesting ideas expressed in this
terrific blog are his alone and not that of his employer or anyone else. You
can – and should -- follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels much more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and
raised in Brooklyn, he now resides in Westchester. His writings are often
featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.