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Wednesday, August 1, 2018
15 Digital Tools To Help Authors Market Their Books
Below are 15+ online resources that will find online to help you be productive with social media and in the promotion of your books.
1. Looking to set up a way to productively give away free content? Try a tool like www.LeadPages.com.
2. Need a royalty-free photo for a blog post or website? Try using www.123rf.com or www.istockphoto.com.
3. Looking to build your e-mail list and need a way to manage your email blasts? Try Constant Contact or Monkey Chimp.
4. Need custom publishing for non-fiction books? Try www.AuthorityPublishing.com.
5. Want to gather online with fellow non-fiction authors? Go to www.NonfictionWritersConference.com.
6. Need to grow your Twitter following or are seeking to promote specific tweets, look no further than www.ads.twitter.com.
7. Looking to create or edit a list on Tweetdeck? Click on “lists.” then click on create lists and select the Twitter account you would like to create the list for. Then name the list and give it a description. Date it too. You can also click the ‘edit’ button to change an existing list.
8. Wonder how your Twitter activity is going? Try www.analytics.twitter.com and see all types of useful account stuff. You’ll see a breakdown on how each tweet has performed, not just in terms of retweets, replies, or favorites, but of how many people your tweet reached (impressions) and the number of clicks on a tweeted URL.
9. Are you trying to plan out posts for your social media and blog but are not sure of the time zones for capturing the most attention from your followers? Just consult www.everytimezone.com.
10. Looking to better manage you Twitter followers? For a small monthly fee, try www.tweetpi.com. It allows you to hunt through Twitter for users, their followers and friends, and sort them by interests, number of tweets, location, or other criteria. Once you form your list, you can selectively follow those users. For more guidance on lists, see www.support.twitter.com/articles 176460-using-twitter-lists.com.
11. Looking to know about Google searches? Try these three resources:
www.Google.com/trends allows you to look at what others have been searching for. It’ll show you how often a term’s been searched for and pinpoint where those searches are located.
www.Books/Google.com/ngrams lets you search and graph words and phrases from a variety of books that the giant search engine scanned to fill up its Google Books.
www.ThinkwithGoogle.com is a one-stop research hits that looks at 14 industries and aggregates articles, interviews, infographics, and case studies.
12. Want to create your own infographics, culled from U.S. Census Bureau data? Go to www.Google.com/publicdata/directory. Other do-it-yourself infographic sources include:
13. Need more stock photos to choose from?
14. Want to delve into your Facebook analytics? Under Facebook Insights you’ll find tools to help you track your best-performing content and discover who’s engaging with you. Check out Engagement, Page Likes and Post Reach.
15. Looking to grow your Facebook presence via advertising? Start by looking at www.Facebook.com/ads.
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Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.