Book
publishing in the United States has been on a solid comeback the last five
years, steadily showing revenue increases that correspond with more indie
bookstore openings and a decline in e-book sales. But if you want to see a hot market for
books, look no further than the United Kingdom.
Indeed,
the U.K. publishing industry had a record-breaking year in 2017, according to
the Publishing Association's Yearbook. Income rose 5% to 5.7 billion
pounds (or 7.467 billion dollars).
Interestingly, British publishing exports more books in the world than any nation, and its exports represent 60% of its total revenues, meaning Britain exports more books than its citizens and visitors consume.
Interestingly, British publishing exports more books in the world than any nation, and its exports represent 60% of its total revenues, meaning Britain exports more books than its citizens and visitors consume.
Book
publishing in America should take notes on what the U.K. is doing right. At the very least, we should be exporting
more books. It would be easy – our
thousands of U.S. commercial airplanes and military planes – and FedEx – are
overseas every day. Throw some books on
them and start selling them!
The
book publishers in the U.S. should band together to co-market their books
overseas, minimizing costs and bundling shipping. It’s not only a potential money-maker, it’s
important for America to export its values and ideas through books. We can liberate the minds and souls of
billions.
Foreign
sales is something many authors miss out on.
Most self-published authors lack the sales channels or connections to
export their books. But it could be a
lucrative area for them to pursue. Of
course not all books would have a viable market in certain countries, but many
could sell well if they have to do with popular topics –wealth, health,
thrillers, spirituality, and children.
Maybe
British publishers sell a big load of books about the Royal Family. With this
year’s Royal Wedding, the world couldn’t get enough about the newest
couple. The U.S. lacks that kind of
cultural star power but it does have Hollywood, pro sports, Wall Street and
Silicon Valley to pump out subjects for great books.
However, tariffs and Brexit could eventually hurt the UK's exporting of books. But until the U.K. shows a slowdown, look for
it to keep leading the way for all book publishing nations to marvel at.
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Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America
and participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
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