I
always want to write.
That’s
how most writers feel – they get jittery when they’re not engaged in what feels
so natural, pure, and rewarding to them. Writes know they have to tend to
things like a job, family, chores, bill-paying, hitting the gym, shopping,
cleaning, walking the dog, caring for a parent, fixing a car, preparing dinner and so on but they
just want to shun all of that and zero in on their true love: writing.
But,
one thing they must do with equal attention and energy is market their book and
author brand. So how does the modern-day
writer-marketer get it all done?
The
truth is, today’s writer can’t do it all.
He or she needs to set priorities, make sacrifices, hire help, and
determine what he likes to do most – and what he does best – and identify what really needs to get done.
Today’s
writer has to manage a lot.
He writes, researches, and edits. He ponders, even
dreams, and reflects. While he does this he has to figure out how he’ll get
published, develop a good marketing strategy, keep up with posting on social
media, and of course, tend to a busy life of obligations, needs, and desires
that extend way beyond books.
Does
a writer need a career coach? A
professional organizer? Maybe a
therapist?
Perhaps all that’s needed are
some self-help books, motivational videos, and free tools online to get his
head right and his life in order.
Writers
sink into a pattern. They have an idea – probably several competing ones at any
given moment – and they struggle to make the time to really pursue what’s
needed or to pursue writing about any or all of these ideas. Once they make the time to write, they have performance
anxiety – or they let it flow and they realize they want and need more time
that they don’t have. To make room for
more writing, other aspects of life suffer or get placed on the back burner.
It
becomes a cycle that most writers can’t seem to break free of, alternating their
time, resources and mindshare to write and then doing everything else in a
half-hearted, often sub-par manner.
Being
a writer is like dating three people at once – it sounds great, but, it gets
complicated – and it’s hard to keep up.
So what is the writer to do?
Your
options include:
·
Not
writing, but that is detrimental to the writer
·
Writing
and ignoring all else, but that’s detrimental to his life
·
Trying
to balance writing and life, but one could end up settling for mediocrity
·
Hiring
others to help, from a maid to a dog walker to a book marketer
·
Getting
a lucky break that allows one to write and live at a high level
Writers
don’t have easy answers. They are, by
nature and circumstance, to live a life that tugs them in multiple
directions. But at some point, the true
writer awakens and out pours their best work.
At that point they’ll do things differently and look to do all that they
can to make the book a success.
The
may fall short, even fail miserably, but that’s okay. Writers wouldn’t expect anything else.
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