Saturday, August 4, 2018

Authors Can Learn To Promote Their Books With The Tenacity of Jackson

If you want to know how to assertively market your book, look no further than the brand of Jackson Feinblum.

Jax, Jizzyboo, Jazzy Jazz, Action Jackson – and “Hey, Dopey” – are just some of the names this lovable American Bulldog goes by.  Adopted four months ago, this playful, 80-pound, three-year-old is a big lug who knows how to pull his weight when there’s something he wants.  Authors, take note.

When he wants a walk, he makes it known of his needs by barking incessantly at us until we leave the house with him.  He won’t accept a quick and easy substitute of going to the backyard to sniff the grass and relieve himself.  He’ll come up to the back door and then stop himself dead in his tracks.  For emphasis he’ll go down into a position that says “I’m not going there.  Nice try.”  Authors should make their needs known – whether to a publisher, publicist, or someone who can help them.

Once Jackson leaves the house he dictates where he wants to walk.  If I dare try to set a pace, he’ll slow it down.  If I choose a direction, he’ll just stop moving.  He wants me to follow his lead.  Authors, you set the pace and direction of your marketing fate.

While on his stroll around the neighborhood, which could be as much as 30 minutes long (several times a day), he’ll try to leap up to get at a flying bird, lunge at a squirrel or rabbit, or race off to capture a chipmunk.  Poor Jackson only catches a stiff pullback on his leash, as I have to use all of my weight to hold him back from charging at nature’s creatures.  He doesn’t get deterred by rejection.  Every walk fields at least a half-dozen attempts to get his choppers around a living being.  Authors, don’t give up on your dreams, or accept no for an answer.

When he desperately wants something he will use all of his might and energy to position himself for a treat.  In this case, his treat is when he discovers a raccoon hiding in a sewer.  He will sniff it out and just firmly entrench his cumbersome body so that I can’t move him without carrying him (which I will never try to do).  Authors, pull out all of your resources when there’s something you really want.

He often gets his way because I’m too tired to fight and besides, most of his demands are reasonable and make him happy.  One glance from his deep brown eyes and you just will do anything to make him feel good. authors, you can win others over with the right look.

Once he’s in the house after a long walk in the summer heat, he’ll just collapse on the floor of the kitchen, looking more like a bear rug than a dog.  His wagging tale indicates satisfaction, but he still will roll over to ask for a belly rub.  Authors, never stop seeking what you want or asking for help.

Writers can learn a lot from dogs like Jackson – and our animal friends can learn something from writers.  Well, I have to go now.  Jackson is using his powers to communicate with me and again is asking for food, a walk and of course, lots of affection.

I’m happy to oblige his demands.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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