If
you want to know how to assertively market your book, look no further than the brand of Jackson Feinblum.
Jax,
Jizzyboo, Jazzy Jazz, Action Jackson – and “Hey, Dopey” – are just some of
the names this lovable American Bulldog goes by. Adopted four months ago, this playful,
80-pound, three-year-old is a big lug who knows how to pull his
weight when there’s something he wants.
Authors, take note.
When
he wants a walk, he makes it known of his needs by barking incessantly at us until
we leave the house with him. He won’t accept
a quick and easy substitute of going to the backyard to sniff the grass and
relieve himself. He’ll come up to the
back door and then stop himself dead in his tracks. For emphasis he’ll go down into a position
that says “I’m not going there. Nice
try.” Authors should make their needs
known – whether to a publisher, publicist, or someone who can help them.
Once
Jackson leaves the house he dictates where he wants to walk. If I dare try to set a pace, he’ll slow it
down. If I choose a direction, he’ll just
stop moving. He wants me to follow his
lead. Authors, you set the pace and
direction of your marketing fate.
While
on his stroll around the neighborhood, which could be as much as 30 minutes long
(several times a day), he’ll try to leap up to get at a flying bird, lunge at a
squirrel or rabbit, or race off to capture a chipmunk. Poor Jackson only catches a stiff pullback on
his leash, as I have to use all of my weight to hold him back from charging at
nature’s creatures. He doesn’t get
deterred by rejection. Every walk fields
at least a half-dozen attempts to get his choppers around a living being. Authors, don’t give up on your dreams, or
accept no for an answer.
When
he desperately wants something he will use all of his might and energy to
position himself for a treat. In this
case, his treat is when he discovers a raccoon hiding in a sewer. He will sniff it out and just firmly entrench
his cumbersome body so that I can’t move him without carrying him (which I will
never try to do). Authors, pull out all of
your resources when there’s something you really want.
He
often gets his way because I’m too tired to fight and besides, most of his
demands are reasonable and make him happy.
One glance from his deep brown eyes and you just will do anything to
make him feel good. authors, you can win others over with the right look.
Once
he’s in the house after a long walk in the summer heat, he’ll just collapse on
the floor of the kitchen, looking more like a bear rug than a dog. His wagging tale indicates satisfaction, but
he still will roll over to ask for a belly rub.
Authors, never stop seeking what you want or asking for help.
Writers
can learn a lot from dogs like Jackson – and our animal friends can learn
something from writers. Well, I have to
go now. Jackson is using his powers to
communicate with me and again is asking for food, a walk and of course, lots of
affection.
I’m
happy to oblige his demands.
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Enjoy New 2018
Author Book Marketing & PR Toolkit -- 7th annual edition just released
Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America
and participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
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