Of course you’re in a Catch-22 here – to sell stuff your book has to be a success and in order for your book to be a success you need to sell stuff.
You have to act as if your book will be a movie or that it has charming characters. Maybe you can sell villain-wear if your thriller or murder mystery involves evil forces and bad guys. Go sell a knife with its case engraved with your book title. Sell fuzzy handcuffs with your kinky character’s name. Create a fake instructional video on how to be a successful villain. Sell T-shirts that say “It’s Good to Be Bad” and your book cover on the back.
If you’re really good at it, write a book about it – and sell product tie-ins.
Study this exclusive author media training video from T J Walker