Wednesday, August 1, 2018

Interview with Author Paula Black

A Lawyer’s Guide to Creating a Life, Not Just a Living

Paula Black is a business development and branding expert, author, consultant, coach and speaker. She has helped companies and firms of all sizes—from solos to a thousand employees—to separate themselves from their competitors and achieve the growth they desire through powerful branding, and strategic marketing and business development planning. Those experiences, coupled with her invaluable marketing knowledge across a wide range of industries, allow Paula to deliver strong business and personal development wisdom. She was voted one of The Top Legal Business Development Coaches in The Daily Business Review’s 2017 Best of Awards. Black is the award-winning author of the Little Black Book Series and recently launched her 5th book in the series. For more information, please see:

Here’s her Q & A:

1. What really inspired you to write your book, to force you from taking an idea or experience and  conveying it into a book? I have been speaking to and coaching lawyers for many, many years, and in doing so, I have heard incredible stories of overcoming fear, finding confidence, and pursuing dreams. So I decided to write a book about those stories.

2. What is it about and whom do you believe is your targeted reader?The book is about the journey of 22 lawyers and 4 experts, but the stories they tell are human stories that every professional can relate to and be inspired by, no matter your industry or profession.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? Create a life of your own making, a life you want and have the courage to make it happen. Let your passion drive you. Embrace change with a sense of adventure. Make a difference in your life and the lives of others. And lastly, celebrate progress and shake off adversity.

4. What advice or words of wisdom do you have for fellow writers? I can’t write and edit at the same time it slows down progress. I write until you I can’t write any more, walk away and come back to edit. When I forced myself to not edit as I write my progress became steady. Writing takes a creative mindset and editing requires an analytical mindset.

5. What trends in the book world do you see and where do you think the book publishing industry is heading? Technology has made becoming an author possible for so many and the internet has given us the tools to promote our work. I think this is only going to get even better with new tools and more efficient technology.

6. What great challenges did you have in writing your book? I wanted to add more stories and more stories. Thankfully I had a deadline and had to stop. I’m a great believer in deadlines. If my launch date had not been May 11th, I would still be adding stories.

7. If people can only buy one book this month, why should it be yours? I guarantee the stories will move and inspire you! They are ordinary people doing extraordinary things. They created a life, not just a living.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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