Everyone
is busy on social media, pushing their message, marketing a book and growing
their brand. But is everyone succeeding?
Are they following best practices?
Here
are some do’s and don’ts for your online activity?
·
Diversify
your presence. Don’t just live on
Twitter or just Facebook. Be on more than one platform – but don’t spread yourself
thin. I recommend you focus on two or
three. Consider Twitter, Linked In, You
Tube, Facebook, Pinterest, Instagram.
·
Don’t
become a bully, loudmouth, Trump-like figure unless you are prepared to assume
that persona with a backlash.
·
Share
useful messages and links to content – whether you originated them or not – but
avoid just selling something. Vary your content format – text, sound, video.
Words count -- let people hear, read, and see them.
·
Be
genuine and honest. You can’t fake sincerity for long without people catching
on.
·
Don’t
mix pleasure with business. Have separate accounts for discussing a professional
life from your personal one. But be aware, whatever you post, in whatever forum, can
be shared anywhere, any time.
·
Use
appropriate language. Check your sense of humor if it can get you in trouble.
Don’t post photos that can embarrass you or someone else.
·
Spend
at least 10-15 minutes daily with real engagement. Respond to people’s posts.
Direct message people. Share links or "like" their posts.
·
Spend
10-15 minutes daily trying to get more followers and connections.
·
Posting
frequency should be dictated by that platform’s norms, people’s expectations,
your comfort level, and ROI. Don’t spend
too much time sucked into the social media vortex, but do be sure to be
relevant. I would suggest you blog at least weekly, post on Facebook 1-2x a
day, post on Linked In 1-2 x a day, and Twitter perhaps 4-6x a day.
·
Stay
on topic. If your book or area of expertise is on dieting, entrepreneurship,
dating or something specific, don’t drive into other lanes. Don’t drift into
politics, religion, or sex -- unless that’s your main area of livelihood or
relevance.
·
Develop
an editorial calendar for your postings and follow-up activities. Store up
content to be used. Repurpose everything.
·
Avoid arguments online – unless you believe such a controversy or conflict can yield
good attention and positive results.
·
Reread
what you plan to post before you press send. Check your tone, facts, spelling,
grammar, and working links.
There
are many things you should strive to do – and seek to avoid. Some you will have
to learn the hard way. Others you’ll need discipline to enact. But stay active
online and look to build your brand and book through a greater social media
footprint.
PLEASE READ!!
How Should Any
Author Define True Success?
Do This & Sell
More Books. Guaranteed. Any Questions?
The Road Test To
Successful Book Promotions
A Self-help Approach
To Marketing Your Book Effectively
Brian Feinblum’s insightful views, provocative opinions,
and interesting ideas expressed in this terrific blog are his alone and not
that of his employer or anyone else. You can – and should -- follow him on
Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted a
panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.