How Are People Evaluating Your Level Of Service?

As an author, you are now in the customer service business. You sell a product -- a book. You market a brand: you. You may also sell other products or a service, such as consulting, speaking, etc. So what will you do to ensure top customer service?

1.      Communicate clearly and often.

2.      Answer questions accurately, directly, and in a timely manner.

3.      Come across as caring, interesting.

4.      Spend most of your time listening, not always talking. Learn what they want, like, need and do.

5.      Address a concern or problem immediately. If the solution involves following up with other vendors, such as UPS, do so and then follow-up with the customer to tell them what you did, what you will do, and to confirm they feel helped and satisfied.

6.      Keep a good database on your clients and stay in touch with them at least every six months, even if you don’t have something new to sell them.

7.      Always say thank you, express gratitude, and let them know you value their support.

8.      Respect the confidentiality of what people share with you.

9.      Keep tabs on your competition and seek to emulate those who succeed in other industries.

10.  Think like a customer – ask yourself what they need or want and give it to them.

11.  Find a way to go the extra mile – reward your patrons.

“Task of modern man is not to find his inner self, but to invent himself.”

--Author Rod Judkins

“Imagination is more important than knowledge.  Knowledge is limited.  Imagination encircles the world.”

--Albert Einstein, Scientist

“You see things; and you say why?  But I dream things that never were and I say why not?”

--George Bernard Shaw, Author

“Creativity is allowing yourself to make mistakes.  Art is knowing which ones to keep.”

--Scott Adams

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.