Saturday, November 9, 2019

A Self-Help Approach To Book Marketing

                                Image result for self help images

Earlier this year I enjoyed reading a provocative self-help book by Gary John Bishop, Unf*ck Yourself.  It inspired me to write a blog post called Unf*ck Your Book Marketing.  I just finished Stop Doing That Sh*t, a follow-up to Bishop’s bestseller.  This was a depressing, frustrating, and boring exercise, sorry to say.  But there are some salvageable nuggets that can be applied to not only your life, but promoting books.

“You are the problem, and you are the solution!” says Bishop, on page 8.  He’s right. Your book marketing campaign is shaped by you and it’s up to you to execute it.  You have a problem, but you can be the solution and promote your brand and sell more books.

“A big part of living the life you want is taking ownership of your choices now and in the future,” he writes. 

This is also true with taking ownership of your brand.

He stresses that we need to have a deliberate and intentional engagement with our ideas, to challenge, explore, and support the best ones.  But he says we live in a box, where we live in our heads and hold ourselves back from risk, change, and reward.  He says we want what’s new, but are addicted to the familiar.

“In your day-to-day life you are, for the most part, on autopilot,” says Bishop.  “There’s nothing quite so damaging as the human desire to be right. Telling yourself the truth is rarely easy, but it’s a surefire way to free yourself from your own sub-conscious self-sabatage trap what makes self-reflection challenging is that you’re both the con artist and the one being conned.”

Bishop believes we sabotage ourselves and blame everyone else for our shortcomings.

“Even if you were thrown into the worst circumstances, it’s your choice now to turn your life around, make it better, learn, and grow and break free of where you came from,’ he writes. “You have choices from this moment on…You have to be willing to own your life for how it is, no blame, no anger, no resentment.  It went the way it did, you turned out the way you did, and now it’s game on and into the future we go.”

He also wants us to confront our repeating of mistakes.

“Why do you do what you do?” he asks.  “Again, go beyond the vocal answer you give yourself.  Think.  If you keep living this way, where is it all headed?”

To promote a book you can’t make excuses, like these:

·         I lack the time to do things.
·         I don’t have money to hire help.
·         The media wants celebrities and best-sellers only.
·         People don’t appreciate or understand how good my message is.
·         I need to learn more about how social media works.
·         The media is biased against people like me.
·         I don’t get the support from others that I deserve or need.

“It takes as much effort to live a crappy life as it does a great one,” writes Bishop.  “And you’re the only one who can choose which you want to live.”

So how do you want to approach your book marketing – or life for that matter?  Bishop concludes with this wise guidance:

“Fuck the past, reveal a bold future, step out there and get into action.  Deal with yourself.

“Own your life, own where it’s been, own where it’s headed and what you need to do to wake yourself up to what’s possible each and every day of it.

“The future has arrived. Now, what the hell are you going to do about it?”

"We are what we pretend to be, so we must be careful about what we pretend to be."
-- Kurt Vonnegut, Jr.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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