Tuesday, November 26, 2019

Do You Have The Right Book Marketing Attitude?

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There are many skills one needs to command in order to be good at marketing their brand and promoting a book to the news media.  If I could boil it down to three key areas, it would fall into mastery of the three A’s – aptitude, attitude, and awareness.

Let’s start with the one anyone can change, and that’s your attitude.  One must be of the right mindset to be successful. Optimism, confidence, curiosity and courage come to mind when I think of attitude.  You must be relentless, ambitious, and willing to try new things.  Believe in yourself and find inspiration in the world around you.  Know that you can do this – and do it well!

The next area to focus on is awareness.  Are you aware of the current events, fashions, and lifestyles out there?  You’ll need to know a little bit about a lot.  You can seek to tie your message to what’s in the news and to tap into the way people feel, think, and act. Have an awareness of what certain media covers – and of how they cover it. See where you can fit in.

Lastly, certain aptitudes will be needed to excel in the book publicity world.  You need to be good at communicating with others, mastering verbal pitches, emailed messages, or in-person conversations.  You should be good at researching, writing, creating story ideas, and thinking like the very media you seek to impress.  You need to be disciplined, with your time and resources, people savvy, and street smart.  It’s a very competitive world out there and the driven, skilled, and connected stand a better chance than most.

Another aptitude needed is creativity.  Can you craft a pitch that taps into our push-button areas, like sex, religion, politics, or human-interest stuff – life, death, celebrations, milestones?  Can you tie your message into a major area, such as:  business health, family, money, sports, history, entertainment, hobbies, social media, etc.?

Our world comes down to simple things. Are we trying to acquire something? Are we in need to saving or protecting someone?  Are we looking to stop something from happening or perhaps we seek revenge for a perceived wrong done to us?

Most pitches to the media involve a hero and an enemy or a problem-solution.  Or, the pitch is about power, personality or values.  

Do you have the aptitude, awareness, and attitude to tap into what people think, feel, want or need and turn it into a story about you or your book? The answer must be YES!

“I  am definitely going to take a course on time management-just as soon as I can work it into my schedule.”
--Louis E. Boone

“We swallow greedily any lie that flatters us, but we sip only little by little at a truth we find bitter.”
--Denis Diderot

“Don’t think, just do.”

“The thoughts we choose to act upon define us to others, the ones we do not define us to ourselves.”
--Yahia Lababidi

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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