Thursday, November 21, 2019

How Do You Become An Influential Author?

I came across a helpful book for those looking to crack the publishing world and release their book to the marketplace effectively.  It’s called The Influential Author: How to Write, Publish, and Sell Nonfiction Books That Matter, by Gregory V. Diehl.

The book examines seven areas an author should have a solid understanding of, including:

1.      Philosophy – An author’s internal understanding of what he or she wants to say, why they believe it matters, and how the author places his message in a social and historical context.

2.      Strategy – Consists of developing a viable plan for the form that the meaning of your message will take.

3.      Creation – The process of turning thoughts into words and capturing them as static writing.

4.      Refinement – This is how you’ll optimize what you’ve written – through better structure, style, and presentation, to create a more powerful influence for your readers.

5.      Presentation – The impression your message makes when its receivers are first exposed to it.

6.      Promotion – All that you need to brand yourself and promote your book.

7.      Reward – Enjoying the success of seeing your book positively change others.  Leveraging your book will create many new opportunities in business and life.

”Whatever you write,” states Diehl, “it must accomplish at least one of two things:

1.      Inform the reader of something useful to their goals.
2.      Engage their emotions.”

Despite the growing popularity of all things Internet, Diehl declares “Books are the gold standard for ideas that matter.”  I would agree.

His most important message can be found early in the book, when he challenges authors to be ready to earnestly promote their book, saying:

“To find success in self-publishing you will need to be more than a writer.  It doesn’t require experience in sales or marketing (though it helps).  What you need is an honest willingness to tell people why your book is worth buying and reading. You need to believe this preposition at your core. Do not be content to put the message out there and hope for the best.  Own its presentation and promotion.”


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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